Press Release
Promising Ideas Innovation Animation by Mengchao Wu and Hao Li Receives the Silver A' Design Award in Movie, Video and Animation Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Mengchao Wu and Hao Li for movie, video and animation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Movie, Video and Animation Design category for Promising Ideas Innovation Animation by Mengchao Wu and Hao Li, designed for Unicef. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Promising Ideas Innovation Animation
Promising Ideas Innovation is a short animation created for Unicef to explain how more young people, especially girls in remote areas, have been connected to the internet. The animation compares the number of men and women who access the internet in developed and less developed regions. It then shows the problems that limited access creates for women in those regions. Complex data is turned into a simple story about one girl and the millions who face the same situation. The animation was produced entirely by computer.
About Mengchao Wu and Hao Li
Hao Li's love for painting came from the influence of his grandmother who also loves painting. The various excellent animated movies he saw while growing up also made the idea of making his own animation stronger and stronger. After trying to produce several personal animated shorts, he believes he has a mature level of animation. So, how to use animation to influence more people and make things better became his next goal. This goal was finally achieved when he contacted UNICEF and finally completed this short animation. By making more people aware of issues they hadn't been aware of before, Hao believes the world will become a better place.
Award Record
Mengchao Wu and Hao Li is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/118062
- A' Design Award Page: https://competition.adesignaward.com/118062
- Media Showcase: https://www.designnewsroom.com/!118062
- Laureate Profile: https://designers.org/d/295458
- Further Information from the Laureate: http://formoj.studio/UNICEF
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Promising Ideas Innovation Animation
- Function
- Animation
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Royal Blue, Dodger Blue, Dark Slate Blue, Midnight Blue and Medium Violet Red
- Images
- 5
- Client
- Unicef
The Recognition
- Laureate
- Mengchao Wu and Hao Li
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118062
Credits
- Team
- Hao Li and Mengchao Wu
- Image Credits
- creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.; creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019. Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Design Details
- Unique Properties
- This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas. Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions. The short animation was made to help to arouse the attention of more people.
- Inspiration
- First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it. At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
- Research
- We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal. To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her. Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
- Challenge
- Converting large amounts of textual material into easily accessible animations is a difficult task. Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end. Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience. These details took a lot of time but the result was well worth it.
- Realization and Technology
- The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present. Next, we started to design characters, scenes, and props. After designing different versions, we settled on a final direction and proceeded to animate our design.
- Operation and Interaction
- The production of this animation is very meaningful for us. We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information. We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
- Project Duration and Location
- The project started in 2019 and finished in 2020 in New York.
- Specifications
- The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
- Keywords
- animation, motion graphic, design, UNICEF
