Press Release
Minwoo Song Is Honored with the Golden A' Design Award for Kuoca Premium Blends Cosmetics in Beauty, Personal Care and Cosmetic Products Design
Minwoo Song acknowledged for beauty, personal care and cosmetic products design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category for Kuoca Premium Blends Cosmetics by Minwoo Song, designed for Kuoca Skin Company. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Kuoca Premium Blends Cosmetics
This package design demonstrates the core concept of fine-dining. When you open the box, a chef's greeting card appears first as if you are at the restaurant. The ingredients and manufacturing date are marked on it, conveying the concept. The container is designed with a simple silhouette and natural color, also the neckerchief of the product is a symbol of the authority of chefs. This is a process of leathering, hand-stitching, and engraving logos, all of which are handmade. Through this, it has built a symbolic image of Kuoca.
About Minwoo Song
Minwoo Song is a graphic designer and the founder and director of'studio brick'. He leads a variety of projects with his expertise in graphics, brands and business consulting. He is also engaged in a variety of activities not only in the commercial sector, but also with organizations that pursue the public interest such as public institutions and NGOs.
Award Record
With this recognition, Minwoo Song is a winner of 1 A' Design Award.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://designers.org/design-category/cosmetic-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/118701
- A' Design Award Page: https://competition.adesignaward.com/118701
- Media Showcase: https://www.designnewsroom.com/!118701
- Laureate Profile: https://designers.org/d/269732
- Further Information from the Laureate: http://studio-brick.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kuoca Premium Blends Cosmetics
- Function
- Cosmetics
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Sienna, Saddle Brown, Gray, Rosy Brown and Black
- Images
- 5
- Client
- Kuoca Skin Company
The Recognition
- Laureate
- Minwoo Song
- Country
- Republic of Korea
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118701
Credits
- Team
- Jungeun Yang and U-Ran Cho
- Image Credits
- Photographer Jaewook Jung, Kuoca Premium Blends, 2019.; Photographer Jaewook Jung, Cream Blend, 2019.; Photographer Jaewook Jung, Serum Blend, 2019.; Photographer Jaewook Jung, Box Package, 2019.; Photographer Jaewook Jung, Cream Blend and Box, 2019. *images/ PDF/ Video Credit: COPYRIGHT © Kuoca. ALL RIGHTS RESERVED.
Design Details
- Unique Properties
- KUOCA is a premium skincare brand. We provide high-quality skin care products through the finest raw materials such as white truffle and our own developed raw material processing technology. Through the design concept of fine dining in a modern premium style, it not only delivered the high quality of the product, but also created a user experience that looks like tasting the chef's fine dining dishes.
- Inspiration
- To convey the characteristics of sophisticated way of production capturing experts philosophy and tenacity, a fine-dining concept was used for the design. Fine dining restaurants embed stories for each ingredient cooked for a dish. Storytelling sublimates dining as an experience more than a mere stuffing of a stomach.
- Research
- -A study on the experience of using cosmetics. When focusing on individual package design, the target mood or brand image can be experienced in the entire process from viewing the display in the store, opening the box, using the product, and disposing of the product. -Set a new standard for purchasing cosmetics. Previously, the expiration date was indicated, but the manufacturing date was not emphasized. As a result, users do not even realize whether the manufacturing date of cosmetics is important. With a design that emphasized the date of manufacture of cosmetics, it proposed a new standard when purchasing cosmetics.
- Challenge
- KUOCA as a new brand, is targeting for premium market. It was our mission to show that the product is premium through design in a convincing way. So, the concept of the product decided to emphasize not only the aesthetic aspect but also the functional aspect. The Chef‘s Greeting Card was created to effectively convey the strengths of the product, the good ingredients and the advantages of being produced within 30 days. Furthermore, to differentiate from other brands, a neck ornament is created that is made of artificial leather, hardly used in existing cosmetics packages. The ornament built an iconic KUOCA-only image that has never been seen anywhere else.
- Realization and Technology
- we made it possible to feel the delicate and sensual experience of fine-dining in a premium restaurant through design. The neckerchief of the product is an element that becomes a key point of design. this is a symbol of the authority of chefs. This is a process of leather, hand-stitched, and engraved logos, all of which are handmade. Through this, it has built up a symbolic image of Kuoca, which has never been seen anywhere. As it uses organic and natural ingredients, a pumping style bottle is used to minimize aerial exposure. Minimized contacts with hands allows hygienic use of the product. The overall design is simple to create a sophisticated mood, but it has a moderate weight.
- Operation and Interaction
- As a result, people don't simply wear cosmetics, they have a premium experience as if they were treated to a high-end restaurant meal. Kuoca is designed to make sure that the customer can cherish all moments including introduction of cosmetic ingredients, give meanings to each ingredient, process of production and the moment of opening the box. In addition, utilizing diverse motives related to a chef, differentiated visual image is created. -When it was in the store, it was a new brand with a differentiated package design and texture, but it was made to stand out. -A gift-like box design makes customer experience all the more special.
- Project Duration and Location
- The project started in April 2019 in Seoul, and finished in August 2019 there, it was officially launched in September 2019 also in Seoul.
- Specifications
- the Bottle: 42 mm x 42 mm x 84 mm *Pump-shaped cap to minimize air contact. Glass containers, handmade leather decoration. the Box: 105 mm x 80 mm x 150 mm the Chef's greeting card: 60 mm x 110 mm *All parts of the package are made of recyclable pulp.
- Keywords
- skincare, Premium, Cosmetic, Beauty, Fine-dining, Kuoca, Restaurant, Craftmanship, Serum, Cream
