Press Release
BioStu Product Promo by Andrii Naidonov Receives the A' Design Award in Movie, Video and Animation Design
Andrii Naidonov recognized for movie, video and animation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Movie, Video and Animation Design category for BioStu Product Promo by Andrii Naidonov, designed for BioStu. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding BioStu Product Promo
BioStu is a promotional video created to present a learning device for children at school. The video introduces the BioStu device, which supports the study of earth sciences. Each scene presents one feature, such as watching plants grow, observing insects and following natural processes. Further scenes show video and time-lapse recording, control of light intensity and the reading of values such as temperature. Smooth transitions connect the scenes. Soft lighting and natural elements give the video a calm tone.
About Andrii Naidonov
Andrii Naidonov is a freelance motion designer located in Ukraine. He's got a master's degree in energetics and started his career in the related field. After a few years of working as an engineer, he's got interested in design. So in 2013 he moved to motion design. Now he specialise in creating the video content for business purposes, such as product promo and explainer videos. He think of design as an instrument for communication with an audience, at least when it concerns personal projects.
Award Record
With this recognition, Andrii Naidonov is a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://designers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/118836
- A' Design Award Page: https://competition.adesignaward.com/118836
- Media Showcase: https://www.designnewsroom.com/!118836
- Laureate Profile: https://designers.org/d/246547
- Further Information from the Laureate: http://andriinaidonov.com/en/projects/biostu-en/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BioStu Product Promo
- Function
- Product Promo
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Yellow Green, Olive Drab, Dark Gray and Dark Slate Gray
- Images
- 5
- Client
- BioStu
The Recognition
- Laureate
- Andrii Naidonov
- Country
- Ukraine
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118836
Design Details
- Unique Properties
- Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features. BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
- Inspiration
- Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery. Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc. The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
- Realization and Technology
- Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
- Operation and Interaction
- The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.
- Project Duration and Location
- Project atsrted in September 2020 and finished in October 2020
- Keywords
- motion, design, 3d animation, simulation, 3d design, motion graphics
