Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Traackr Brand Identity Redesign by Felice Della Gatta
Felice Della Gatta recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Traackr Brand Identity Redesign by Felice Della Gatta, designed for Traackr, Inc.. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Traackr Brand Identity Redesign
Traackr is a brand identity redesign for an influencer marketing software platform. The identity combines soft shapes, bold and accessible typography, and a vibrant color palette to represent people, communities, influence, and data. Four primary colors are used, and each color is linked to a theme: business, people, technology, and passion. Using one color as dominant creates varied compositions while the brand remains recognizable. The work includes a new logo, a brand style guide, print and digital materials, and a website redesign.
About Felice Della Gatta
Felice Della Gatta is an Italian, self-taught, freelance graphic designer helping companies worldwide create remarkable brands and products. Leveraging the creative, and geographical freedom freelancing has allowed him Felice has been globetrotting for the past few years while building a thriving graphic design practice. You can now find him in beautiful Ericeira, Portugal, where he keeps serving his clients with passion and dedication from his home studio.
Award Record
Felice Della Gatta is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119075
- A' Design Award Page: https://competition.adesignaward.com/119075
- Media Showcase: https://www.designnewsroom.com/!119075
- Laureate Profile: https://designers.org/d/300453
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Traackr Brand Identity Redesign
- Function
- Brand Identity Redesign
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Pink, Silver, Indian Red, Dark Gray and Dim Gray
- Images
- 5
- Client
- Traackr, Inc.
The Recognition
- Laureate
- Felice Della Gatta
- Country
- Portugal
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119075
Credits
- Team
- Dmitrii Tregubov
Design Details
- Unique Properties
- Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world. The product is recognized as the industry-leading influencer marketing platform, but its identity was fragmented and failed to communicate the brand’s personality and impact on the world’s most loved brands. Traackr needed a new identity that was sophisticated and contemporary, simple and flexible enough to be leveraged by its global team. The identity redesign project was conducted in close collaboration with Traackr's head of marketing and head product.
- Inspiration
- What sets Traackr apart from the competition is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program. In our quest to create a platform that encompasses the many facets that make Traackr so successful, we landed on a new identity that represents people, communities, influence, and data by combining soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette.
- Research
- The project's research was focused on defining a brand personality that was functional to the internal leadership vision and business objectives, defining a comprehensive set of customer personas, analyzing the brand's competitive landscape, and defining a clear visual direction for the redesign. A series of live workshop exercises were conducted initially to gather information from the internal stakeholders. The subsequent analysis of secondary data, mostly from online sources, allowed us to challenge and consolidate the workshop findings, and focus efforts and resources during the design phase.
- Challenge
- The major challenge was to create a new brand experience that would harmonize with the industry-leading product that Traackr's clients were familiar with. We studied the product, worked closely with the internal stakeholders, and dared to create an identity that works as an exciting pathway to the product experience.
- Realization and Technology
- Traackr's identity redesign process was conducted in 3 main phases: 1.Discovery, 2.Research and visual direction explorations, 3.Identity redesign. 1.Discovery: A live workshop aimed at gathering fundamental information about the client's brand, such as competitive landscape, target market, brand personality, and value proposition. The workshop was conducted online using live collaboration tools such as google docs, google slides, and Mural. 2.Research and visual direction: The research phase is designed to challenge and consolidate the discovery workshop findings.
- Operation and Interaction
- Traackr's new identity was designed to represent the multifaceted brand personality and as a flexible tool to support the themes within the area of interest of the brand. Traackr's primary color palette is composed of 4 colors chosen for their characteristic associations to represent specific themes: 1. Violent violet represents business because it feels savvy, forthright, and confident. 2. Romantic Pink represents people because it feels personable, collaborative, and curious. 3. Water Leaf Represents technology because it feels insightful, smart, and strategic. 4. Sunset orange represents passion because it feels empowering, exciting, and vibrant.
- Project Duration and Location
- The project started in January 2019 and was completed with the release of the new website in May 2019. The team that helped make it a reality, including the internal stakeholders, was distributed across 4 countries from San Francisco to Ho Chi Minh city.
- Specifications
- The identity redesign has applications across various digital and print formats: from standard 85mm*55mm business cards to 180cm tall rollup banners and large-format window decals, to a responsive, mobile-first web experience, social media branding, and display advertising assets.
- Keywords
- influencer marketing, marketing, brand identity, branding, logo, SAAS, Social media
