Sunhwa Lee and Wenyuan Chen Is Honored with the Golden A' Design Award for Constellation Lighter Packaging in Packaging Design

Sunhwa Lee and Wenyuan Chen honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Constellation Lighter Packaging by Sunhwa Lee and Wenyuan Chen, designed for Zippo (China) Outdoor Products Co., Ltd., has been granted the Golden A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Constellation Lighter Packaging

Constellation is a limited edition packaging design for collectible lighters. The packaging lights up through small dots on its surface, and the lights can be turned on one by one to form different zodiac signs. At the end of the effect, the lights slowly fade in and out. The light effect is rechargeable with a USB cable and lasts twelve hours when fully charged. The lighters hold onto the inner packaging with magnets, so the box can also be used as a display. A hidden triangular bar folds out at the back to make the packaging stand upright. Paper is the main material used.

About Sunhwa Lee and Wenyuan Chen

ZIPPO has been one of the most reputable brands on earth since 1932. They have managed to architect and express one of the iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp to stay relevant in the market. ZIPPO Creative Center Shanghai (CCS) presents four distinct experience pillars: Experiment, Design, Gear, and Exploration. The objective is to span a broad spectrum of design, art & lifestyle, but are aligned with one singular mantra: unleash the Imagination.

Award Record

This recognition makes Sunhwa Lee and Wenyuan Chen a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/119120
A' Design Award Page: https://competition.adesignaward.com/119120
Media Showcase: https://www.designnewsroom.com/!119120
Laureate Profile: https://designers.org/d/297446
Further Information from the Laureate: https://www.zippo.com.cn/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Constellation Lighter Packaging
Function: Lighter Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Dark Slate Gray, Dark Khaki, Black, Dark Olive Green and Tan
Images: 5
Client: Zippo (China) Outdoor Products Co., Ltd.

The Recognition

Laureate: Sunhwa Lee and Wenyuan Chen
Country: China
Recognition: Golden A' Design Award
Edition: 2020 - 2021
Design ID: #119120

Credits

Team: SunHwa Lee and WenYuan Chen

Design Details

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced. The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential. As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Realization and Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Operation and Interaction: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Project Duration and Location: The project started in April 2020 and launched in February 2021 in China.
Specifications: Outbox size: 435x435x123mm Inner plate size: 365x75mm
Keywords: Zippo, lighter, packaging, packaging design, innovative, inspiring