Press Release
Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design Receives the Golden A' Design Award in Interior Space and Exhibition Design
Jiang and Associates Creative Design recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Pingshan Cultural Cluster Book Mall Bookstore by Jiang and Associates Creative Design, designed for Jiang & Associates Creative Design. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Pingshan Cultural Cluster Book Mall Bookstore
Pingshan Cultural Cluster Book Mall is a bookstore interior inspired by the local Hakka enclosed houses of Shenzhen. The space is divided into a square zone and a round zone. The square zone is oriented to young people, and its layout expands around a central activity area. The atrium walls recall the structured facades of traditional tower buildings, while a mirror finish ceiling extends the view. The round zone is oriented to families and children, with curved book walls and a white spiral staircase. Reading, catering, exhibition and social functions are combined.
About Jiang and Associates Creative Design
Jiang & Associates Design（前Frank Jiang Design）现在是亚洲最大的室内设计公司之一。作为首家在A股市场上市的室内设计公司（300668.SZ），他们在《室内设计》杂志2019年百强巨头中排名第25位，在零售设计领域排名第三，在亚洲和中国均排名第一。J&A （Jiang & Associates Design）总部位于中国深圳，在上海、香港、北京、大连、武汉和西安设立了区域分支机构。J&A主要经营四个设计领域，包括商业综合体，医疗保健综合体，交通综合体，文化和教育综合体，拥有来自世界着名学校的800多名国际设计师，专门从事建筑，M&E，标志系统，照明，装饰和智能设计，项目涵盖购物中心，办公室，物业/酒店，医疗保健，公共建筑，交通和文化教育。多年来，强爱作为中国城市综合体设计的领导者，获得了数百项国家和国际奖项，并获得了30多项专利。J&A一贯以全球视野信奉中国深度的发展理念，与华润、万科、龙福等知名开发商保持着密切的合作关系，始终为客户提供定制化设计的一体化服务。
Award Record
This recognition makes Jiang and Associates Creative Design a winner of 3 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119439
- A' Design Award Page: https://competition.adesignaward.com/119439
- Media Showcase: https://www.designnewsroom.com/!119439
- Laureate Profile: https://designers.org/d/296674
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pingshan Cultural Cluster Book Mall Bookstore
- Function
- Bookstore
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Dim Gray, Silver, Gray and Dark Olive Green
- Images
- 5
- Client
- Jiang & Associates Creative Design
The Recognition
- Laureate
- Jiang and Associates Creative Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119439
Credits
- Image Credits
- Zeng Tianpei
Design Details
- Unique Properties
- Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones. The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space.
- Inspiration
- The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style. In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore.
- Research
- Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes.
- Challenge
- As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design. Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall.
- Realization and Technology
- In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.
- Project Duration and Location
- The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province
- Specifications
- Total floor area is 6472.5㎡
- Keywords
- culture, cluster, book mall, bookstore, Hakka, square and round
