Press Release
Yusuke Watanabe Receives the Golden A' Design Award for Parachute Wall Shelf in Furniture Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Yusuke Watanabe for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Furniture Design category for Parachute Wall Shelf by Yusuke Watanabe, designed for WD Co,Ltd. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Parachute Wall Shelf
Parachute is a wall shelf made of sheet metal. When a section is in use, the plank of that section drops down and hangs in place. The hanging plank holds a coat, a magazine or similar items and keeps them from falling. The surface carries colored stripes separated by thin spaces, so the shelf recalls the graphic appearance of a modern parachute and can also be read as wall art. Parachute measures 790 mm in width, 30 mm in depth and 220 mm in height. The name joins the ideas of protecting and falling.
About Yusuke Watanabe
Product designer for a major appliance manufacturer Involved in development of information & household appliances Also heavily involved in creation of artwork for the music scene Designs for a wide variety of fields, focused on product design Active as a WD since 2016 2009 Working asProduct designer in Tokyo.
Award Record
This recognition makes Yusuke Watanabe a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119466
- A' Design Award Page: https://competition.adesignaward.com/119466
- Media Showcase: https://www.designnewsroom.com/!119466
- Laureate Profile: https://designers.org/d/298953
- Further Information from the Laureate: https://www.wdtokyo.com/c-base
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Parachute Wall Shelf
- Function
- Wall Shelf
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Lavender, Sandy Brown, Orange Red, Light Gray and Light Salmon
- Images
- 5
- Client
- WD Co,Ltd
The Recognition
- Laureate
- Yusuke Watanabe
- Country
- Japan
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119466
Credits
- Image Credits
- Photo / Hiroki Watanabe
Design Details
- Unique Properties
- When in use, the plank for the section being used falls, and hangs there. Your coat, your magazine... this protects them from falling.
- Inspiration
- When listening to Coldplay's first album, it suddenly occurred to me to look up the word "Parachute." It seems that the name "parachute" comes combining the Italian "parare" (to protect) with the French "chute" (to fall). I thought that was a rather fine name. I tried to think of devices that protect against falling. When in use, the plank for the section being used falls, and hangs there. Your coat, your magazine... this protects them from falling.
- Challenge
- Yusuke Watanabe designed a new type of wall shelf, looks like Wall Art. Yusuke Watanabe was worried about color of gradation, Through trial and error we found best ways. looks like Wall Art.
- Realization and Technology
- Parachute was made by sheet metal. With the colored stripes separated by thin spaces, the graphic design is reminiscent of a modern parachute; this theme is transformed, in a recognisable and aesthetically successful manner, into an original shelf design.
- Operation and Interaction
- When in use, the plank for the section being used falls, and hangs there.
- Project Duration and Location
- The project started in April 2017 in Tokyo and finished in October 2018 in Tokyo, and Yusuke Watanabe was exhibited in Salone del Mobile in April 2018.
- Specifications
- W:790mm D:30mm H:220mm
- Keywords
- Wall Shelf, Furniture, WD, YusukeWatanabe, Minimal, Tokyo, Japan
