Press Release
Dai Longfeng Receives the Bronze A' Design Award for Nianfenyuanjiang Liquor Packaging in Packaging Design
Dai Longfeng recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Nianfenyuanjiang Liquor Packaging by Dai Longfeng. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Nianfenyuanjiang Liquor Packaging
Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.
Award Record
With this recognition, Dai Longfeng is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119491
- A' Design Award Page: https://competition.adesignaward.com/119491
- Media Showcase: https://www.designnewsroom.com/!119491
- Laureate Profile: https://designers.org/d/266454
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nianfenyuanjiang Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Burly Wood, Dark Khaki, Dark Gray and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Dai Longfeng
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #119491
Credits
- Image Credits
- Longfeng Dai
Design Details
- Unique Properties
- Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
- Inspiration
- Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
- Research
- The combination of traditional Chinese culture and modern craftsmanship.
- Challenge
- The real degree of imitation wood is a big challenge.
- Realization and Technology
- Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
- Operation and Interaction
- Conventional open box type,It is conducive to mass production and product protection.
- Project Duration and Location
- March 2023,Shenzhen, China.
- Keywords
- Chinese culture，Chinese liquor，Environmental protection imitation wood material
