Press Release
Deng Long Ji Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang Is Granted the Bronze A' Design Award in Packaging Design
Wen Liu, Qiumin Chen and Weijie Kang honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Deng Long Ji Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang, designed for Changyu, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Deng Long Ji Alcoholic Beverage Packaging
Deng Long Ji is a packaging design for wine, created for a Chinese wine brand. The bottle shape is derived from the traditional Chinese lantern, a form associated with prosperity and celebration. The bottle cap is decorated with a Chinese window lattice pattern. The gift box is made of decorated fired acrylic and the bottle is made of decorated fired glass. The box measures 109.02 by 109.02 by 280.5 millimeters. The design presents wine through a contemporary Chinese aesthetic and aims to change the common view of wine as a purely Western product.
Award Record
Wen Liu, Qiumin Chen and Weijie Kang is a winner of 23 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119519
- A' Design Award Page: https://competition.adesignaward.com/119519
- Media Showcase: https://www.designnewsroom.com/!119519
- Laureate Profile: https://designers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Deng Long Ji Alcoholic Beverage Packaging
- Function
- Alcoholic Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Peru, Dark Khaki, Goldenrod and Burly Wood
- Images
- 5
- Client
- Changyu
The Recognition
- Laureate
- Wen Liu, Qiumin Chen and Weijie Kang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119519
Credits
- Team
- Wen Liu, Qiumin Chen, Weijun Liu and Weijie Kang
Design Details
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Realization and Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Operation and Interaction
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Project Duration and Location
- 2019-08~2020~01 Shenzhen, China
- Specifications
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
- Keywords
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
