Press Release
Inborn Splendid Sales Office by Matrix Design Wins the Silver A' Design Award in Interior Space and Exhibition Design
Matrix Design acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Inborn Splendid Sales Office by Matrix Design has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Inborn Splendid Sales Office
Inborn Splendid is a sales office interior covering 2000 square meters. The design combines a sales area, an art gallery, a book bar and leisure spaces within one setting. Curved lines run through the surfaces and details, giving the interior a layered three-dimensional character. The swirling lines guide visitors along a continuous route, so each area remains open yet independent. A large glass curtain wall brings daylight inside. Main materials include platinum jade stone, grey stone, ancient bronze stainless steel, wood veneer and black wood flooring.
About Matrix Design
Founded in 2017, Zeajoy Culture is a specialized agency serving the architectural and interior design industry. Our team comprises seasoned media professionals, public relations experts, professional copywriters, translators, and advertising specialists. We offer comprehensive services including brand strategy planning, marketing promotion, project photography, and one-stop agency services for domestic and international award submissions. As one of China's first cultural firms to adopt a niche market strategy, we combine unique expertise in the Chinese market with the capability to deliver global solutions.
Award Record
This recognition makes Matrix Design a winner of 5 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119546
- A' Design Award Page: https://competition.adesignaward.com/119546
- Media Showcase: https://www.designnewsroom.com/!119546
- Laureate Profile: https://designers.org/d/223800
- Further Information from the Laureate: http://www.matrixdesign.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Inborn Splendid Sales Office
- Function
- Sales Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Gray, Dark Gray, Dim Gray and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Matrix Design
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119546
Credits
- Team
- Wang Guan, Liu Jianhui and Wang Zhaobao
- Image Credits
- Photographer Shixiang Wanhe, Inborn Splendid, 2020.
Design Details
- Unique Properties
- From the overall design to the details of the space, it presents a "future flow" curve-like feeling, allowing people to feel the visual enjoyment of the rhythm of the "line" strenthened by art, and even the rich layering and interest of the space. The fun is from the simple extension. On the other hand, interior design is also an extension of architectural form.
- Inspiration
- Aesthetics leads the way of life, the design starts from Midea's beautiful yearning and pursuit of human settlements, and grasps the core of Midea's shared community concept, turning the space into a fashion place integrating sales offices, art galleries, literary book bars, and leisure areas.
- Research
- The breadth and depth of life aesthetics is well presented in such linear structures and details. The wanton group of dancers and sitting thinkers, light and shadow intertwined, rippling the beauty of time in the layered three-dimensional effect, creating a rich sensory experience with details. The large glass curtain wall makes light and shadow the protagonist of the space.
- Challenge
- Matrix has implanted the concept of "geometric volume and curvature presentation" in Midea's aesthetics hall, hoping to create a "conversation with master" and futuristic aesthetic space. The design expresses the flow of art in a hierarchical way, so that the communication between space and art is coherent.
- Realization and Technology
- The main materials in this project are custer platinum jade, custer natural platinum jade, wyndham grey, black and white root, ancient bronze stainless steel, wood veneer, white texture painting, black wood floor.
- Operation and Interaction
- With the integration and presentation of future lines in space, each field bears an open and independent artistic sense at the same time. The swirling lines make people walk and circulate in the space, experiencing a rich visual diversity.
- Project Duration and Location
- The project started in September 2019 in Torino and finished in June 2020 in Rimini.
- Specifications
- The project covers a total of 2000 square meters.
- Keywords
- Interior, Commercial, Sales Center, Modern, Simple, Natural, Art
