Press Release
LendMe Brand Identity by Ruis Vargas Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Ruis Vargas of Laika Design acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ LendMe Brand Identity by Ruis Vargas of Laika Design, designed for Laika, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding LendMe Brand Identity
LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel.
About Ruis Vargas
Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books.
About Laika Design
Since 2001, Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view.
Award Record
With this recognition, Ruis Vargas of Laika Design is a winner of 8 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119666
- A' Design Award Page: https://competition.adesignaward.com/119666
- Media Showcase: https://www.designnewsroom.com/!119666
- Laureate Profile: https://designers.org/d/223604
- Further Information from the Laureate: https://laika.com.br/en/portfolio/lendme-2/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- LendMe Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Peru, Indian Red, Sienna and Dim Gray
- Images
- 5
- Client
- Laika
The Recognition
- Laureate
- Ruis Vargas
- Country
- Brazil
- Brand
- Laika Design
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119666
Credits
- Team
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- Image Credits
- Laika Design
Design Details
- Unique Properties
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client. From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
- Inspiration
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- Challenge
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- Realization and Technology
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- Operation and Interaction
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- Project Duration and Location
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- Specifications
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- Keywords
- Brand, logotype, illustration, visual identity, Laika Design
