Silver A' Design Award in Packaging Design Goes to Chaozhousanbao Food Packaging by Zhen Yang and Jialu Yang

Zhen Yang and Jialu Yang recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Chaozhousanbao Food Packaging by Zhen Yang and Jialu Yang, designed for Shenzhen yiyitong Trading Co., Ltd, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Chaozhousanbao Food Packaging

Chaozhousanbao is a food packaging design created for the Three Treasures of Chaozhou. The main elements and the lettering are carved and printed by hand using woodcut techniques, so the packaging carries the texture and detail of handmade work. Screen printing and handmade paper are used in production. The visual style matches the long history of the Three Treasures of Chaozhou and highlights their natural and simple character. The aim of the packaging is to present the cultural background of the product in a calm and traditional manner.

Award Record

Zhen Yang and Jialu Yang is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/119681
A' Design Award Page: https://competition.adesignaward.com/119681
Media Showcase: https://www.designnewsroom.com/!119681
Laureate Profile: https://designers.org/d/301804

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Chaozhousanbao Food Packaging
Function: Food Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Light Gray, Saddle Brown, Dark Olive Green, Dark Gray and Silver
Images: 5
Client: Shenzhen yiyitong Trading Co., Ltd

The Recognition

Laureate: Zhen Yang and Jialu Yang
Country: China
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #119681

Credits

Team: designer：Yang zhen Yang jialu Hu yubin Lin yiqing Li feng

Design Details

Unique Properties: Choose "Three Treasures of Chaozhou" as the design object. The main elements and fonts are carved and printed by hand-made woodcut, which has the unique texture and details of hand-made. It is compatible with the ancient Chaozhou Three Treasures and highlights the unique nature of Chaozhou Three Treasures, which are natural, simple and culturally accumulated.
Inspiration: The packaging design of "Chaozhou three treasures" is to carve and print the main elements and fonts in the way of hand-made woodcut prints, with the unique texture and details of hand-made, which is consistent with the ancient Chaozhou three treasures, highlighting the unique temperament of Chaozhou three treasures with natural simplicity and cultural accumulation.
Realization and Technology: screen printing Handmade paper