Rui Deng Receives the Silver A' Design Award for Cat With Fruits Illustrations in Graphics, Illustration and Visual Communication Design

Rui Deng recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Cat With Fruits Illustrations by Rui Deng, designed for Hengdian college of film&television, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Cat With Fruits Illustrations

Cat With Fruits is a series of illustrations created for the packaging of a dried fruit brand. Each illustration shows cats playing with different fruits. The colors were taken from photographs of nature captured with a mobile phone camera and then desaturated to create gentle tones. The drawings were completed in Photoshop CC 2020 at A4 size, 297 by 210 millimeters. The natural palette supports the pure and pollution free character of the product. The series follows the idea of naturalism and aims to give viewers a calm and comforting impression.

About Rui Deng

Deng Rui, a college teacher. Personality quiet introverted, the pursuit of quiet and pleasant life. In daily work and life, careful observation, heart experience, is an observer of life. In my personal creation, I also uphold the creative concept of being close to nature and express my daily thoughts with my works.The inspiration of this submission comes from the author's observation of life and dreams.

Award Record

This recognition makes Rui Deng a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/119861
A' Design Award Page: https://competition.adesignaward.com/119861
Media Showcase: https://www.designnewsroom.com/!119861
Laureate Profile: https://designers.org/d/301927

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Cat With Fruits Illustrations
Function: Illustrations
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Black, Dark Slate Gray, Slate Gray, Dim Gray and Cadet Blue
Images: 5
Client: Hengdian college of film&television

The Recognition

Laureate: Rui Deng
Country: China
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #119861

Credits

Team: Chao Yang
Image Credits: 5:Illustrator,Rui Deng,2020.

Design Details

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated. Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist; Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Realization and Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Operation and Interaction: Discuss design concepts, collect materials, and draw sketches.
Project Duration and Location: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Specifications: A4:297 x 210 mm for non-physical design.
Keywords: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love