Press Release
Customized Farmland Mobile Application by Xiaoshuai Jing and Huicong Hu Wins the Silver A' Design Award in Mobile Technologies, Applications and Software Design
Xiaoshuai Jing and Huicong Hu honored for mobile technologies, applications and software design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Customized Farmland Mobile Application by Xiaoshuai Jing and Huicong Hu, designed for Harbin Institute of Technology, Shenzhen, has been granted the Silver A' Design Award in the Mobile Technologies, Applications and Software Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Customized Farmland Mobile Application
Customized Farmland is a mobile application for leasing farmland online. The application links urban users with rural land and human resources in China. Six modules are offered: land leasing, farming, rural tourism, 5G live streaming, online trading and online donation. Users browse a map, select nearby land and view the crops that can be grown there. Live video shows plant growth in real time, and offline farm visits can be booked. Harvested produce can be sold to other users or donated through the platform.
About Xiaoshuai Jing and Huicong Hu
Xiaoshuai Jing is a student of Harbin Institute of technology. At present, her major is design science. She hopes to change the life of the public through design, and use creative thinking to provide possibilities for future development.
Award Record
Xiaoshuai Jing and Huicong Hu is a winner of 1 A' Design Award, including this recognition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://designers.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120095
- A' Design Award Page: https://competition.adesignaward.com/120095
- Media Showcase: https://www.designnewsroom.com/!120095
- Laureate Profile: https://designers.org/d/292065
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Customized Farmland Mobile Application
- Function
- Mobile Application
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Medium Sea Green, Gainsboro, Lavender, Medium Spring Green and Dark Khaki
- Images
- 5
- Client
- Harbin Institute of Technology, Shenzhen
The Recognition
- Laureate
- Xiaoshuai Jing and Huicong Hu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120095
Credits
- Team
- Xiaoshuai Jing and Huicong Hu
- Image Credits
- Images by Xiaoshuai Jing, Huicong Hu, 2021
Design Details
- Unique Properties
- Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
- Inspiration
- In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
- Research
- Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design.
- Challenge
- The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
- Realization and Technology
- At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
- Operation and Interaction
- First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land.
- Project Duration and Location
- The project started in December 2019 and finished in September 2020 in Shenzhen.
- Specifications
- Designed for the iOS System
- Keywords
- Interface, Interaction Design, Visual Communication, User Experience
