Press Release
Cuishan Intelligent Kitchen Restaurant by Yu Pan Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Yu Pan acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Cuishan Intelligent Kitchen Restaurant by Yu Pan, designed for MET Creative Brand. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Cuishan Intelligent Kitchen Restaurant
Cuishan Intelligent Kitchen is a visual identity created for a food venue in Wuxi, China. The identity joins local food culture, city history and internet themes within one brand system. The logo is arranged and repeated to form a brand pattern with strong recognition. Ginkgo, swallow and cloud motifs are used as core elements. The ginkgo refers to long-standing Chinese culture, the swallow to the region south of the Yangtze River, and the cloud to nature. The project covers 1770 square meters and was completed in 2019.
About Yu Pan
Yu Pan, is the master designer of MET Creative Brand. She is committed to creating a beautiful restaurant design. As a new generation of young designers, she pursues fashion design. She has her own unique design style, providing VI design for more than 100 domestic catering brands. She hopes that through her own design, every restaurant brand can have its own recognition. Although she has been engaged in the design industry for many years, she has led her team to complete the VI design of many famous restaurants in China, winning the trust of customers. At the same time, she has made great achievements in many domestic and foreign design competitions.
Award Record
Yu Pan is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120249
- A' Design Award Page: https://competition.adesignaward.com/120249
- Media Showcase: https://www.designnewsroom.com/!120249
- Laureate Profile: https://designers.org/d/301916
- Further Information from the Laureate: http://www.msj77.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cuishan Intelligent Kitchen Restaurant
- Function
- Restaurant
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Peru, Brown, Firebrick and Dark Khaki
- Images
- 5
- Client
- MET Creative Brand
The Recognition
- Laureate
- Yu Pan
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120249
Credits
- Team
- Hong Zhang
- Image Credits
- Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Design Details
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Realization and Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Operation and Interaction
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Project Duration and Location
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Specifications
- The project covers a total of 1770 square meters.
- Keywords
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
