Press Release
Golden A' Design Award in Luxury Design Goes to Aurum Gold Leaves Packaging by LLAB Design Ltd
LLAB Design Ltd recognized for luxury design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Aurum Gold Leaves Packaging by LLAB Design Ltd, designed for Aurum, has been granted the Golden A' Design Award in the Luxury Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Aurum Gold Leaves Packaging
Aurum is a gift box designed for edible gold leaf. The packaging presents a raw material as a premium retail product. The box structure refers to jewelry packaging. An anodized golden metal plate with the engraved brand name seals the box and works as a magnetic lock. Textured paper, gold foil stamping and spot UV form the outer surface. A ribbon in the top layer holds a bespoke tweezer, so the very light gold leaf can be picked up easily. A translucent sheet protects the gold leaf below. The box measures 88 by 90 by 65 millimeters.
About LLAB Design Ltd
Mike (Wong Ka Wai) has worked for multiple transnational 4As advertising agencies, including Ogilvy & Mather, Leo Burnett, and J. Walter Thompson, and has overseen accounts of internationally and locally renowned brands such as SONY, Nike, HSBC, Hang Seng Bank, and Just Gold, creating advertising and design projects for the brands. She has planned and executed major marketing projects, television commercials and print ads, and has given design directions and brand building for the new products of her clients.
Award Record
With this recognition, LLAB Design Ltd is a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Luxury Design Award
The A' Luxury Design Award is an international competition recognizing excellent luxury products and projects by leading designers and luxury brands worldwide. The competition is organized within the A' Design Award & Competition and is open to luxury designers, high-end fashion designers, luxury car designers and luxury watch designers from all countries. Entries typically include yachts, private jets, high-end watches, luxury cars, designer handbags and opulent jewelry. Awarded luxury designs are published at https://designers.org/design-category/luxury
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120435
- A' Design Award Page: https://competition.adesignaward.com/120435
- Media Showcase: https://www.designnewsroom.com/!120435
- Laureate Profile: https://designers.org/d/226065
- Further Information from the Laureate: https://www.aurum.com.hk/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Aurum Gold Leaves Packaging
- Function
- Gold Leaves Packaging
- Category
- Luxury Design
- Discipline
- Service Design
- Industry
- Luxury and Furniture & Home
- Colors
- Black, Saddle Brown, Dark Slate Gray, Dark Olive Green and Dim Gray
- Images
- 5
- Client
- Aurum
The Recognition
- Laureate
- LLAB Design Ltd
- Country
- Hong Kong (China)
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120435
Credits
- Team
- Mike Wong, Tryde Leung and Chang Lu William Senjau
Design Details
- Unique Properties
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Inspiration
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Research
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Challenge
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Realization and Technology
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf.
- Operation and Interaction
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
- Project Duration and Location
- Starts in Dec 2019 to Aug 2020
- Specifications
- W88mm x D90mm x H65mm
- Keywords
- luxury, gold, premium, packaging
