Press Release
We Wedding Ring Retail Space by Fengfeng Chen Wins the Golden A' Design Award in Interior Space and Exhibition Design
Fengfeng Chen honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for We Wedding Ring Retail Space by Fengfeng Chen, designed for Meikai Space. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About We Wedding Ring Retail Space
We Wedding Ring is a jewelry retail space set in a single building within a creative garden rather than in a shopping mall. The interior covers 300 square meters and is finished in white tones. A transparent glass curtain wall opens the store outward and brings in more natural light. Curved structures divide the front and rear areas, while arched openings create contrasts of light and shadow. Shaped arches on the ceiling simulate skylights. A suspended balloon sculpture near the entrance invites visitors to interact with the space.
About Fengfeng Chen
Committed to researching the application and innovation in architectural space, expressing design concepts with personalized and unique visual language, and interpreting multiculturalism with brand-new visual communication. Pursue the "contemporary", "cultural" and "artistic" of the design to dissolve and coexist, and use this as a design language for spatial expression.
Award Record
Fengfeng Chen is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120643
- A' Design Award Page: https://competition.adesignaward.com/120643
- Media Showcase: https://www.designnewsroom.com/!120643
- Laureate Profile: https://designers.org/d/271987
- Further Information from the Laureate: http://meikai.alteng.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- We Wedding Ring Retail Space
- Function
- Retail Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Silver, Gainsboro, Light Gray and Gray
- Images
- 5
- Client
- Meikai Space
The Recognition
- Laureate
- Fengfeng Chen
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120643
Credits
- Team
- Weng HuanLi
- Image Credits
- Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Design Details
- Unique Properties
- This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
- Inspiration
- Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
- Research
- In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
- Challenge
- In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
- Realization and Technology
- Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
- Operation and Interaction
- In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
- Project Duration and Location
- The project was completed in August 2020 in Fuzhou, Fujian province
- Specifications
- The site area is 300 square meters
- Keywords
- Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
