Press Release
Kairi Eguchi Is Honored with the Silver A' Design Award for Serpentinata Pen in Art and Stationery Supplies Design
Kairi Eguchi honored for art and stationery supplies design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Serpentinata Pen by Kairi Eguchi, designed for Page gallary, has been granted the Silver A' Design Award in the Art and Stationery Supplies Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Serpentinata Pen
Serpentinata is a writing pen made by 3D printing. The design responds to the waste created by mass production, where more goods are made than are needed. Digital fabrication allows each pen to be produced only when it is required, so surplus stock is avoided. The twisting form recalls figura serpentinata, a Renaissance technique that adds a spiral movement to the human figure to create a graceful and dynamic effect. The shape is intended to give visible form to intelligence and to ideas born from inspiration.
About Kairi Eguchi
Established in 2008, KED is a Japanese industrial design studio based in Osaka. With the studio philosophy - “Discover the unknowns.”, KED not only provide standard design service, but also continue expanding its services such as product planning, design strategy, etc. to provide elegant and new approach for a better user experience. With the exhibition experience at Milan’s Salone Satellite for three times, KED signaled the start of numerous overseas exhibitions and projects / collaborations throughout the international design arena.
Award Record
With this recognition, Kairi Eguchi is a winner of 1 A' Design Award.
About the A' Art and Stationery Supplies Design Award
The A' Art Supplies Design Award is an international industrial design competition recognizing best art supplies by leading brands and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to art supplies designers, stationery designers, industrial design studios and art supplies brands from all countries. Typical entries include brushes, paints, sketchbooks, pencils, pastels and easels. The awarded art supply designs are published at https://designers.org/design-category/art-supplies
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120906
- A' Design Award Page: https://competition.adesignaward.com/120906
- Media Showcase: https://www.designnewsroom.com/!120906
- Laureate Profile: https://designers.org/d/300803
- Further Information from the Laureate: http://kairi-eguchi.com/en/project/serpentinata
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Serpentinata Pen
- Function
- Pen
- Category
- Art and Stationery Supplies Design
- Discipline
- Industrial Design
- Industry
- Packaging & Retail and Arts
- Colors
- Silver, Dark Gray, Gray, Black and Dark Slate Gray
- Images
- 5
- Client
- Page gallary
The Recognition
- Laureate
- Kairi Eguchi
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120906
Design Details
- Unique Properties
- In the rapidly changing society, the problem of wastes during mass production is an unsolved problem for decades, at the expense of the environment. The idea of using new production technologies to create products that are only just needed is our concept. Serpentinata, the 3D printed pen, is our first product, and it is aimed at and designed to reduce the impact on the environment by producing only what we need.
- Inspiration
- In recent years, the concept of digital fabrication has emerged worldwide to bring one answer to the waste problem of mass production. The idea is to use new production technologies, such as 3D printers, to create new products that suit one only, which one can not have with mass production. We decided to think about products that can be produced by digital fabrication with this aim, and this pen is our first product.
- Realization and Technology
- Figura Serpentinata is the Italian word for serpentine. It is the name of the Renaissance technique that was created to give a more graceful and dynamic feeling by adding a twisting movement to the motif of the human body. It has the meaning of the ideas that we can create from nothing only based on inspiration. We designed while thinking that if the intelligence was visualized in a shape, it would look like this. And this is where Serpentinata is named.
