Press Release
Hsiao-Wen Hu Receives the Silver A' Design Award for Craft as Time Capsule Book in Print and Published Media Design
Hsiao-Wen Hu recognized for print and published media design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Print and Published Media Design category for Craft as Time Capsule Book by Hsiao-Wen Hu, designed for Pratt Institute. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Craft as Time Capsule Book
This project is the final documentation of Hsiao-Wen's thesis research on craft making as a preservation methodology in the current digital age. The book consists of three parts, examining the transition between the physical and virtual, material and data, user engagement and experience from the perspective of craft making and preservation. As the world transitioned from physical activities to virtual interactions, new needs and forms of engagement with our surroundings were prompted. Such change not only exhibits via the object and the technology, but also the whole culture at large.
Award Record
Hsiao-Wen Hu is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121747
- A' Design Award Page: https://competition.adesignaward.com/121747
- Media Showcase: https://www.designnewsroom.com/!121747
- Laureate Profile: https://designers.org/d/292271
- Further Information from the Laureate: https://craft-timecapsule.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Craft as Time Capsule Book
- Function
- Book
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Dark Slate Gray, Light Slate Gray, Gray, Dim Gray and Silver
- Images
- 5
- Client
- Pratt Institute
The Recognition
- Laureate
- Hsiao-Wen Hu
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121747
Design Details
- Unique Properties
- This project is a documentation of Hsiao-Wen's thesis research on craft making as a preservation methodology in the current digital age. The book consists of three parts, examining the intertranslation between the physical and the digital from the perspectives of crafts. The typographic choices in this book are a combination of Serif, Sans Serif, and Script typefaces, symbolic of the longevity of crafts and human’s use of technology.
- Inspiration
- This book can be seen as an archive that not only documents the designer's research in writing but also organizes several other design projects, experiments, and references in a clear structure that supports the main thesis. The grid and the rigid layout of the book are inspired by letterpress, which plays a key role in my research on technology and web interface design.
- Research
- This research aims to look at the transition between the physical and virtual, material and data, user engagement and experience from the perspective of craft making and preservation. Craft has always been a reflection of culture and identity. As our lives transitioned from physical activities to virtual interactions, new needs and forms of engagement with our surroundings were prompted. And such change not only exhibits via the object and the technology, but also the whole culture at large. As craft and preservation being the two main cores of this research, it is important to explore different ways to archive the research process.
- Realization and Technology
- The book was intended to be printed on newsprint papers and have debossing on the cover. Unfortunately, the plan was postponed due to the pandemic.
- Project Duration and Location
- This research started in 2019 and was finalized in May 2020. The book was designed after the completion of the research, from June to August 2020.
- Specifications
- The dimension of the book is in US letter size: 216 mm x 279 mm.
- Keywords
- design research, book design, editorial design, graphic design, typography, print, craft, technology, archive, postdigital, preservation
