Press Release
Hankol - Ji Hao and Zhang XiaoMing Receives the Bronze A' Design Award for Hankol Liquor Packaging Design in Packaging Design
Hankol - Ji Hao and Zhang XiaoMing recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Hankol Liquor Packaging Design by Hankol - Ji Hao and Zhang XiaoMing, designed for HANKOL/Ji Hao/Zhang XiaoMing, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Hankol Liquor Packaging Design
Hankol Liquor is a packaging design for a sauce-flavour liquor. The name Hankol refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The bottle is outlined by strong and simple lines, and the logo is presented on the front. Positive and negative forms integrate the silhouette of the founder into the negative shape, recalling the original intention of the brand. Chinese calligraphy and a seal are used in the typeface to present an oriental cultural character. The outer box is made of environmentally friendly EPP material.
About Hankol - Ji Hao and Zhang XiaoMing
UNIDEA BANK is a product design company with "strategy as the guide, visual expression as the means, and product landing as the goal". Good at digging out the "invisible value" of products and restoring the "intrinsic value" of products; with an international perspective, promote the upgrading of local brands and advocate appropriate design.
Award Record
With this recognition, Hankol - Ji Hao and Zhang XiaoMing is a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121965
- A' Design Award Page: https://competition.adesignaward.com/121965
- Media Showcase: https://www.designnewsroom.com/!121965
- Laureate Profile: https://designers.org/d/302601
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hankol Liquor Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Sandy Brown, Dark Olive Green, Dark Salmon and Dark Slate Gray
- Images
- 5
- Client
- HANKOL/Ji Hao/Zhang XiaoMing
The Recognition
- Laureate
- Hankol - Ji Hao and Zhang XiaoMing
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121965
Credits
- Team
- HANKOL, Ji Hao and Zhang XiaoMing
- Image Credits
- Image all: Photographer Chen yue, 2020
Design Details
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Realization and Technology
- The outer packaging box uses environmentally friendly EPP materials
- Operation and Interaction
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Project Duration and Location
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Specifications
- Outer box size 200mmx80mmx210mm