Press Release
Alishan Forest Aesthetic Event Proposals by Yi-Jen Tu Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Yi-Jen Tu honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Alishan Forest Aesthetic Event Proposals by Yi-Jen Tu, designed for Chiayi Forest District Office - Forestry Bureau. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Alishan Forest Aesthetic Event Proposals
Alishan Forest is a set of four seasonal event designs created for a national forest recreation area. Each event responds to a seasonal feature of the forest: cherry blossoms in spring, sacred trees in summer, maple leaves in autumn and sunrise in winter. The program includes a floral concert, an open-air cinema, a painting party in transparent houses and a sunrise picnic. All settings are built with transparent, wooden or natural materials. The aim is to renew the image of the forest and to encourage respect and coexistence with nature.
About Yi-Jen Tu
In order to manage the national forest and achieve the goal of management for multiple uses, the Chiayi Forest District Office headquarters consists of 4 Ranger Stations. To facilitate public access to services, the Chiayi Forest District Office is located in Chiayi city, and Ranger Stations have been established in locations where the most services are needed, front-line implementing units. Besides, we also administer Alishan National Forest Recreation Area and Aogu Wetlands Forest Park: Alishan National Forest Recreation Area- In the early days, Alishan was one of the three major logging areas.
Award Record
This recognition makes Yi-Jen Tu a winner of 4 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121989
- A' Design Award Page: https://competition.adesignaward.com/121989
- Media Showcase: https://www.designnewsroom.com/!121989
- Laureate Profile: https://designers.org/d/262505
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Alishan Forest Aesthetic Event Proposals
- Function
- Aesthetic Event Proposals
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dark Gray, Gray and Dim Gray
- Images
- 5
- Client
- Chiayi Forest District Office - Forestry Bureau
The Recognition
- Laureate
- Yi-Jen Tu
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121989
Credits
- Team
- YI-JEN, TU, HSIANG-YI, HO, MENG-HAN, LIU, YI-CHIN, CHUNG, CHIAO-WEI, YANG, YU-CHAN, LIN, HSUAN-YING, CHIANG, CHANG-YU-CHEN, CHING- YU, YEN and TZU-HAO, KUO
Design Details
- Unique Properties
- To capsize people's archaic idea that Forest Recreation Area is only for "Forest Conservation and Healthy Hiking," The Aesthetic Proposal for Seasonal Forest led the local government out of the erstwhile manners in forest management. People now started to explore the forest with three new dimensions: "Respect – The Harmony of Human and Nature," "Aesthetics – The Balm of Art and Forest," and "Coexistence – The Reciprocity of Species and Forest."
- Inspiration
- Alishan National Forest Recreation Area, known for its ecosystem diversity, was founded in 2001. In the past decades, Alishan, in the face of increasing elderly tourists, was shrouded with an old-fashioned image. In the transformation process, Alisan faced the biggest challenge of the COVID-19 pandemic outbreak in 2020. To respond to such a challenge, we proposed "The Aesthetic Proposal for Seasonal Forest," which brought artistic experiences to the Alishan forest in four seasons. Through serial activities in art, ecology and traveling, people explored the Spring, Summer, Autumn, and Winter Alishan forest in a brand-new way.
- Research
- The forest not only can regulate weather, clear the air and hinder air pollution, but it also consists of ecosystem diversity and provides social and economic benefits. This proposal inspires people with deference for the forest through serial aesthetic events with forest knowledge. By word-of-mouth publicity, people initiate their balmy seasonal visits to Alishan. With different aesthetic cultures, regular seasonal trips and revisits, this proposal creates a benevolence cycle for the forest.
- Challenge
- Alishan is known for its diverse sceneries, sunrise, cloud sea, sacred trees, railways, etc. However, it lacks annual quintessential events and marketing strategies. Ever since the Alishan National Forest Recreation Area was established, there was always the same activity every year. While Alishan was undergoing a tourism transformation, it encountered the outbreak of the Covid-19 pandemic. Therefore, how to subvert people's stereotypes for Alishan and create a brand-new traveling experience for people during the pandemic were two major challenges for our proposal.
- Realization and Technology
- We designed four aesthetic events— "Spring, Floral Concerts between Cherry Blossoms," "Summer, The Forest Cinema Under Sacred Trees," "Autumn, The Painting Party in Maple Forest," and "Winter, The Sunrise Picnic on Grass," in response to four seasonal features of Alishan: flowers, sacred trees, maple and sunrise. Through serial aesthetic experiences in sound, vision, touch and feel, people immersed themselves in woods without forgetting the importance of coexistence with nature.
- Operation and Interaction
- We tailor forest events based on seasons, terrains and cultures. Spring, the violinist leads people along the cherry blossom trail with dulcet melodies. Summer, with Bluetooth earphones, people watch a movie under the sacred trees without disturbing the night ecosystem. Autumn, people attend a painting party in transparent houses. The colorful houses later become the pop-up installation art that blends into the forest. Winter, in sunrise, people enjoy a forest picnic without creating pollution. Four aesthetic forest events teach people the importance of coexistence by: 1. Knowledge for forest 2. Respect for forest 3. Relaxation with forest.
- Project Duration and Location
- The project started in January 2020 and finished in December 2020 in Alishan National Forest Recreation Area. "Spring, Floral Concerts between Cherry Blossoms" on March 10, 2020 "Summer, The Forest Cinema Under Sacred Trees" on August 8, 2020 "Autumn, The Painting Party in Maple Forest" on October 9, 2020 "Winter, The Sunrise Picnic on Grass" on November 14, 2020
- Specifications
- On the premise of respect for nature, four aesthetic forest events were all built with either transparent, wooden or natural materials for people to interact with the environments in the closest way.
- Keywords
- #AlishanNationalForestRecreationArea #ForestExperiences #theAestheticProposalforSeasonalForest #CIS #SocialImpact #TravelduringPandemic
