Press Release
Africolor Festival Global Identity by Manuela Bonnet Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Manuela Bonnet honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Africolor Festival Global Identity by Manuela Bonnet, designed for Africolor, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Africolor Festival Global Identity
Africolor Festival is the visual identity created for the thirtieth anniversary edition of a music festival held in Paris. The design is based on the idea of resonance, suggesting that the festival keeps echoing across time and borders. A typographic game cuts and repeats the letters of the title to create a vibrant rhythm. The identity is clear, direct, colorful and joyful. The poster is produced in two contrasting versions, one red and one green. The same visual system is applied to brochures, flyers, subway posters, banners, tote bags and social media publications.
Award Record
Manuela Bonnet is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/122295
- A' Design Award Page: https://competition.adesignaward.com/122295
- Media Showcase: https://www.designnewsroom.com/!122295
- Laureate Profile: https://designers.org/d/303156
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Africolor Festival Global Identity
- Function
- Global Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Medium Sea Green, Sea Green, Black and Dark Slate Gray
- Images
- 5
- Client
- Africolor
The Recognition
- Laureate
- Manuela Bonnet
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122295
Credits
- Image Credits
- Photographer Manuela Bonnet
Design Details
- Unique Properties
- Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
- Inspiration
- Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
- Realization and Technology
- The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
- Project Duration and Location
- The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
- Specifications
- Poster 420 x 600 mm Subway poster 223 x 61,5cm Flyer (open) 495 x 345 mm Brochure 148 x 210 mm, 54 pages kakémonos 80 x 203 cm Facebook and Instagram profiles and publications
- Keywords
- #musicfestival #africolor #graphicdesign #typography #visualidentity
