Press Release
Vu Agency Receives the Bronze A' Design Award for From Caudat Packaging Design in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Vu Agency for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for From Caudat Packaging Design by Vu Agency, designed for From CauDat. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About From Caudat Packaging Design
From Caudat is a packaging system for coffee, produced in one kilogram, 500 gram and 250 gram formats. The design replaces the usual image of coffee beans with graphic mascots inspired by ancient civilizations and by Samoan tattoo art. Yellow and black are used in measured proportion to create contrast without visual discomfort. Open space keeps the layout clear and easy to read. The packs are printed by offset and flexography on paper, aluminium foil and plastic films. The aim is a coffee pack that is easy to remember and easy to describe to others.
Award Record
This recognition makes Vu Agency a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/122819
- A' Design Award Page: https://competition.adesignaward.com/122819
- Media Showcase: https://www.designnewsroom.com/!122819
- Laureate Profile: https://designers.org/d/299185
- Further Information from the Laureate: http://vudigital.co
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- From Caudat Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Khaki, Goldenrod, Dark Khaki and Gold
- Images
- 5
- Client
- From CauDat
The Recognition
- Laureate
- Vu Agency
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #122819
Credits
- Image Credits
- # Main Image: Creative director: Quyen Vu #1 Graphic Designer & Photographer: Vu Agency #2 Graphic Designer & Photographer: Vu Agency #3 Graphic Designer & Photographer: Vu Agency #4 Graphic Designer & Photographer: Vu Agency
Design Details
- Unique Properties
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth. The project aims to create an easily word-of-mouth name for packaging designs.
- Inspiration
- A is the first and highest letter on the used scale that everyone implies is the best. CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale. Inspired by ancient mascots from many different civilizations. In Greek mythology, the owl is the symbol of the goddess of wisdom Athena. The Great Sphinx of Giza Anubis The god of Egypt The design style is inspired by the tattoos of the samoan people
- Research
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Challenge
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Realization and Technology
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Operation and Interaction
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Project Duration and Location
- 2020 - Ho Chi Minh City, Vietnam
- Specifications
- 1Kg: Total size: 45x78cm x 2 Finished product size: 13.5 x 39 x 9cm Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE) Printing Process: Flexography 500g: Total size: 36.6x33 cm Finished product size: 9.6 x 33 7.7 cm Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset 250g: Total size: 36.6x33 cm Finished product size: 9.6 x 33 7.7 cm Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Keywords
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
