Bronze A' Design Award in Meta, Strategic and Service Design Goes to Welfare Is Gold Harassment Prevention Strategy by Tekio Collective Intelligence Agency

Tekio Collective Intelligence Agency of Tekio recognized for meta, strategic and service design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Meta, Strategic and Service Design category for Welfare Is Gold Harassment Prevention Strategy by Tekio Collective Intelligence Agency of Tekio. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Welfare Is Gold Harassment Prevention Strategy

Welfare Is Gold is a harassment prevention strategy created for a large mining group in Mexico. The strategy combines Welfare Commissions in each unit, an attention protocol, an intensive communication program and a web application that generates a personalized protocol for each contractor company. Printed and digital materials include infographics, posters, short animated videos, cartoons and memes. The protocol was co-designed with local employees and validated by the mining units. The intent is a workplace culture free of harassment.

About Tekio

TEKIO is a co-creative consultancy firm based in Mexico City, specialized on design strategies that reinvent the organizations’ focus, offer, communication and culture. As a core driver, we continuously aim at developing projects that articulate and dev

Award Record

Tekio Collective Intelligence Agency of Tekio is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Meta, Strategic and Service Design Award

The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. It is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Typical entries include design strategy, design management, service design, franchising design, strategic design and service blueprints. The awarded service designs are published at https://designers.org/design-category/service

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/123234
A' Design Award Page: https://competition.adesignaward.com/123234
Media Showcase: https://www.designnewsroom.com/!123234
Laureate Profile: https://designers.org/d/155674
Further Information from the Laureate: http://bit.ly/TEKIOweb

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Welfare Is Gold Harassment Prevention Strategy
Function: Harassment Prevention Strategy
Category: Meta, Strategic and Service Design
Discipline: Service Design
Industry: Business and Design Industry
Colors: Indian Red, Brown, Lavender, Sienna and Saddle Brown
Images: 5

The Recognition

Laureate: Tekio Collective Intelligence Agency
Country: Mexico
Brand: Tekio
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #123234

Credits

Team: Mervyn Cruz, Ana Lacorte, Marcela Quintana, Tania Pineda, Guadalupe Isaac, Salvador Alcántara, Óscar Hernandez, Fernando Tapia, Citlalli Mazariegos and VIRK
Image Credits: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021 Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021 Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021 Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021 Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021

Design Details

Unique Properties: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Inspiration: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Research: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization. The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Challenge: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Realization and Technology: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Operation and Interaction: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Project Duration and Location: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Specifications: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Keywords: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons