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Press Release

DesignNewswire · COMO, Italy ·

Wafers Lab Packaging by Dodo Design Co., Ltd. Is Granted the Silver A' Design Award in Packaging Design

Dodo Design Co., Ltd. acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Wafers Lab Packaging by Dodo Design Co., Ltd. has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Wafers Lab Packaging

Wafers Lab is a packaging design created for a new wafer confection by a pastry brand. The package uses colorful illustrations drawn in a pop art style, showing pastry chefs and animals at work in an imaginary factory. The bright colors suggest the taste of the sweets and help the package attract attention on store shelves. The inside of the package is also illustrated, so the box can be kept and used as a decorative object in a room after the sweets are eaten. The packaging is produced in three sizes.

About Dodo Design Co., Ltd.

It is a design company run by art director Minoru Dodo. It is a lively company where many young designers are active and work hard. They want to move people's hearts with the power of design.

Award Record

Dodo Design Co., Ltd. is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Wafers Lab Packaging
Function
Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Khaki, Gray, Light Gray, Silver and Dim Gray
Images
5

The Recognition

Laureate
Dodo Design Co., Ltd.
Country
Japan
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#123390

Design Details

Unique Properties
It is a package design of "WAFERS LAB", a new sweet of "Patissley KIHACHI". It is a colorful coloring package that makes you imagine the taste of sweets so that you will want to pick it up when you line up at the store. The interior is designed so that you can decorate your room even after eating sweets.
Inspiration
The product name "Wafers Lab" is associated with the illustrations of pastry chefs and animals working in a fictitious factory.It is a package design of sweets using illustrations like pop art.
Specifications
Width 220mm × Depth 205mm ×Height 30mm, Width 220mm × Depth 115mm ×Height 30mm, Width 115mm × Depth 120mm ×Height 30mm

Good Design Deserves Great Recognition

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