Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to La Boutique Jzn Commercial Space by Millton Yu
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Millton Yu for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that La Boutique Jzn Commercial Space by Millton Yu, designed for M. INTERIOR DESIGN Co., LTD, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding La Boutique Jzn Commercial Space
La Boutique Jzn is the interior design of a pastry shop in Taipei, Taiwan, completed in November 2019. The 68 square meter space presents a century-old pastry brand in a contemporary manner. Matte gold-pink replaces the rouge tone of traditional celebrations and gives the shop a soft and calm character. Square and circle forms act as brand symbols and appear in the Chinese gridded window pattern, the ceiling shape, the curved counter edge, the woven rattan cabinet doors and chair backs, and the metal lines set into the floor.
About Millton Yu
M. INTERIOR DESIGN Co., LTD is a design team with international reputation and enthusiasm and vitality. Our team comes from international creative talents in various fields. We understand the various types of design industries and are good at using the concept of integrated innovation to tailor the design services needed in the current market. We hope to use sensible design techniques to make each design work truly penetrate into every life and have emotional interaction. Live in Design is what we care.
Award Record
Millton Yu is a winner of 6 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/123736
- A' Design Award Page: https://competition.adesignaward.com/123736
- Media Showcase: https://www.designnewsroom.com/!123736
- Laureate Profile: https://designers.org/d/228067
- Further Information from the Laureate: http://www.m-interior-design-m.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- La Boutique Jzn Commercial Space
- Function
- Commercial Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Saddle Brown, Gray, Rosy Brown, Sienna and Dark Gray
- Images
- 4
- Client
- M. INTERIOR DESIGN Co., LTD
The Recognition
- Laureate
- Millton Yu
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123736
Credits
- Image Credits
- 5: Photographer Alvic Han, La Boutique Jzn, 2019.
Design Details
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Realization and Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Operation and Interaction
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Project Duration and Location
- The project finished in November 2019 in Taipei, Taiwan.
- Specifications
- The project is 68 square meter.
- Keywords
- Commercial, Shop, Interior Design, Space, Food
