Press Release
Kong-Ke Museum Visual Identity by Googoods Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Googoods honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Kong-Ke Museum Visual Identity by Googoods has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Kong-Ke Museum Visual Identity
Kong-Ke Museum is a visual identity for an exhibition venue in Taichung, Taiwan, that also serves as a rest station for construction workers. The logo forms characters with short strokes, leaving them unfinished. The unfinished form refers to the transitional feeling of a construction site. The guidance system uses materials found on site, such as formwork, scrap wood, circular saw blades and plastic water pipes. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves mark positions within the space. Posters are screen printed on cement bag packaging.
Award Record
This recognition makes Googoods a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/123804
- A' Design Award Page: https://competition.adesignaward.com/123804
- Media Showcase: https://www.designnewsroom.com/!123804
- Laureate Profile: https://designers.org/d/283054
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kong-Ke Museum Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- White, Peach Puff, Burly Wood, Antique White and Sandy Brown
- Images
- 5
The Recognition
- Laureate
- Googoods
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #123804
Credits
- Team
- Chihong Chuang, Weichi Pai and Iju Lin
- Image Credits
- googoods
Design Details
- Unique Properties
- Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
- Inspiration
- Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
- Research
- The Research objective was to learn and understand the brand's spirit and essence.
- Challenge
- In-depth understanding of the work culture. And using existing materials of the workers.
- Realization and Technology
- Formwork, Excess Scrap Wood, Circular Saw Blades, Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
- Operation and Interaction
- Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
- Project Duration and Location
- The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
- Specifications
- Various dimensions according to the necessities on-site.
- Keywords
- Design, googoods, Graphic, Branding
