Press Release
Milano System Modular Urban Backpack by Modula Milano Wins the Golden A' Design Award in Fashion and Travel Accessories Design
Modula Milano acknowledged for fashion and travel accessories design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Milano System Modular Urban Backpack by Modula Milano has been granted the Golden A' Design Award in the Fashion and Travel Accessories Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Milano System Modular Urban Backpack
Milano System is a modular urban backpack made in Italy. The main pack measures 480 mm in height, 300 mm in width and 170 mm in depth, and offers a volume of 25 litres, expandable to 35 litres. Separate modules, including a laptop organizer, an anchor, an everyday block and a packing block, can be attached to and detached from the main pack. Magnetic locking hardware allows opening and closing with one hand. Abrasion-resistant and water-resistant fabrics are used. Two compartments and several pockets keep daily items organized.
About Modula Milano
For me, to design means to know all the phases of a project, from the concept of the product to putting it on the market, therefore to offer a complete service to the customer.
Award Record
With this recognition, Modula Milano is a winner of 1 A' Design Award.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/124206
- A' Design Award Page: https://competition.adesignaward.com/124206
- Media Showcase: https://www.designnewsroom.com/!124206
- Laureate Profile: https://designers.org/d/305375
- Further Information from the Laureate: http://rb.gy/qnmd0j
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Milano System Modular Urban Backpack
- Function
- Modular Urban Backpack
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Dark Slate Gray, Black, Dim Gray, Steel Blue and Gray
- Images
- 5
The Recognition
- Laureate
- Modula Milano
- Country
- Italy
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #124206
Credits
- Team
- Alex Feriotto, Sebastian Pinotti, Nevena Pavloska, Dario Ruggeri, Gaia Venuti, Beatrice Cavalli and Chiara Penasa
- Image Credits
- Maurizio Costa
Design Details
- Unique Properties
- Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens. Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack. It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
- Inspiration
- Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
- Research
- We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
- Challenge
- The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
- Realization and Technology
- CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears. Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules. Fidlock - innovative magnetic locking hardware
- Operation and Interaction
- Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials. While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
- Project Duration and Location
- The project started in January 2020 and finished in March 2021 in Milan, Italy.
- Specifications
- 480mm height x 300mm width x 170mm depth (240 when expanded) Weight: 900gr (only the Milano backpack) Volume: 25 L (35 L expanded) 180-degrees opening Fully water-resistant 2 separated compartments with multiple pockets for ultimate organization
- Keywords
- modular backpack, Italian design, Made in Italy, backpack made in Italy
