Press Release
Clatoz Illustration by Yoonje Yang Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Yoonje Yang acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Clatoz Illustration by Yoonje Yang, designed for Clatoz. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Clatoz Illustration
Clatoz is a series of illustrations that express the emotions of many different people through patterns and color. The works are made with mixed media in two sizes, 24 by 17 centimeters and 29.7 by 21 centimeters. Color carries emotional meaning, such as passion in red and calm in blue. Dark shades suggest the hidden inner world of a person who does not speak. Layered patterns show how emotions become more complex. The illustrations are shown in galleries, where each drawing can become a tool for conversation.
Award Record
With this recognition, Yoonje Yang is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/124801
- A' Design Award Page: https://competition.adesignaward.com/124801
- Media Showcase: https://www.designnewsroom.com/!124801
- Laureate Profile: https://designers.org/d/306475
- Further Information from the Laureate: https://www.instagram.com/cl_atoz/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Clatoz Illustration
- Function
- Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dark Slate Blue, Linen, Beige and Dark Gray
- Images
- 5
- Client
- Clatoz
The Recognition
- Laureate
- Yoonje Yang
- Country
- Republic of Korea
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #124801
Credits
- Image Credits
- Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015. Optional; Illustrator Yoonje Yang , emptiness , 2016. Optional; Illustrator Yoonje Yang , lost , 2017. Optional; Illustrator Yoonje Yang , hide and seek , 2020. Optional; Illustrator Yoonje Yang , Kiss series No.2 , 2016
Design Details
- Unique Properties
- Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
- Inspiration
- At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
- Research
- Various psychologies were melted in the process of coloring. We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color. The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak. Through the process of dressing patterns, the inside becomes more complex.
- Challenge
- Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
- Operation and Interaction
- It will be displayed in a gallery, and these paintings can be a tool for conversation.
- Project Duration and Location
- Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
- Specifications
- 24x17cm / 29.7x21 cm
- Keywords
- illust, illustration, art, penart, pattern
