Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Daisuke Kobayashi recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi, designed for Iki Retreat Kairi Murakami, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Kairi Murakami Brand Identity Redesign

Kairi Murakami is a brand identity redesign created for a hotel on Iki Island in Nagasaki, Japan. The symbol is based on the kanji Ichi, whose shape is a single horizontal line, and which appears in the hotel name. The line also recalls the view over Yunomoto Bay, the first scenery that guests see on arrival. The logo is composed of straight lines and circles, expressing a powerful and memorable landscape. The colors use gradations that recall the evening sunset. The identity was applied to hall signs, business cards and letterhead, presenting the hotel as a second home.

About Daisuke Kobayashi

Find unique cutting in “why”. There are many different ways of thinking about design, but we try to come up with a clear, fresh, and memorable design from an unorganized state. Before designing, I start by recognizing the true state of the product or service and exploring the “why” in the client. By exploring the unique perspectives of “why” with our clients and considering every aspect of the design process, I create brands, packages, and other creative things that are fresh to my customers. And I am constantly evolving and adapting to explore new perspectives.

Award Record

With this recognition, Daisuke Kobayashi is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/125764
A' Design Award Page: https://competition.adesignaward.com/125764
Media Showcase: https://www.designnewsroom.com/!125764
Laureate Profile: https://designers.org/d/308315
Further Information from the Laureate: https://www.kairi-iki.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Kairi Murakami Brand Identity Redesign
Function: Brand Identity Redesign
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Peru, Sandy Brown, Burly Wood, Wheat and Antique White
Images: 5
Client: Iki Retreat Kairi Murakami

The Recognition

Laureate: Daisuke Kobayashi
Country: Japan
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #125764

Credits

Team: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi

Design Details

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses. Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Realization and Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Operation and Interaction: The main concept of the brand is to design a landscape that would be our second home for the customers.
Project Duration and Location: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Specifications: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Keywords: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel