Press Release
Huainan Jia and Jian Zhu Receives the Silver A' Design Award for NewForm Exhibition Space in Interior Space and Exhibition Design
Huainan Jia and Jian Zhu recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for NewForm Exhibition Space by Huainan Jia and Jian Zhu, designed for Farnear International Design Center. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About NewForm Exhibition Space
NewForm is a showroom interior for an Italian bathroom product brand, covering 224 square meters in Shanghai. The design follows the brand idea of origin in nature. The plan and the visitor route are based on an alternation of light and dark, dividing the store into several linked spaces. A circular room holds a hanging art installation called Dance of Water, which resembles a water drop under the lights. A small arched window with Chinese bamboo frames a living landscape. A dark green wall and green plants run through the gallery area, where products are shown in varied settings.
About Huainan Jia and Jian Zhu
Mr. Jia Huainan, founder & chief designer of FARNEAR co-founder of FARNEAR & A-cero DESIGN, is the leading representative of China's famous post-80s designers, the leader of China's top luxury residential design. His years of cross-disciplinary design experience has won him many famous domestic and abroad awards, including IAI Asia Pacific Interior Design Competition, IDEA-TOPS Award, American Interior Design Magazine Golden Bund Award, 40UNDER40 China Design Outstanding Youth Award, China Construction and Decoration Association Award, etc.
Award Record
This recognition makes Huainan Jia and Jian Zhu a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/126097
- A' Design Award Page: https://competition.adesignaward.com/126097
- Media Showcase: https://www.designnewsroom.com/!126097
- Laureate Profile: https://designers.org/d/309725
- Further Information from the Laureate: http://shorturl.at/kvFNT
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- NewForm Exhibition Space
- Function
- Exhibition Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Black, Dim Gray and Dark Slate Gray
- Images
- 5
- Client
- Farnear International Design Center
The Recognition
- Laureate
- Huainan Jia and Jian Zhu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126097
Credits
- Team
- Jia Huainan and Zhu Jian
- Image Credits
- Photographer Chuan He, newform, 2020.
Design Details
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Realization and Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Operation and Interaction
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Project Duration and Location
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Specifications
- The area is 224 sqm.
- Keywords
- Nature, Exhibition, Display, Retail, Bathroom
