Press Release
Guowei Zhang Is Honored with the Golden A' Design Award for 37 Interactive Entertainment HQ Highrise Building in Architecture, Building and Structure Design
Guowei Zhang honored for architecture, building and structure design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ 37 Interactive Entertainment HQ Highrise Building by Guowei Zhang, designed for 37 Interactive Entertainment, has been granted the Golden A' Design Award in the Architecture, Building and Structure Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About 37 Interactive Entertainment HQ Highrise Building
37 Interactive Entertainment HQ is a high-rise headquarters building in China. Modules are used across the plan and the elevation, which reduces construction time and cost while keeping the quality of the work. Office modules, conference modules and event modules are arranged within a standard rectangular space, and their number and position can be changed on typical floors. A modular facade system responds to the climate of the Lingnan region. The shading pattern is denser on the east side than on the west, so natural light is kept while solar radiation and energy use are reduced.
About Guowei Zhang
Founded in Boston, USA, GWP (Yuanshang Architecture Co., ltd) has set up China regional headquarters and overseas project branches in Guangzhou and Hong Kong, China. The projects involved in research and practice have spread all over the world. With international vision and expertise, GWP has carried out project practices in such specialized fields as urban planning and architectural design integration. GWP adheres to the concept of "Global Wisdom Partnership", brings together various talents, takes "balance between creativity and practicality" as the design purpose, and enhances the comprehensive value of projects from multi-dimensional thinking.
Award Record
Guowei Zhang is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://designers.org/design-category/architecture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/126103
- A' Design Award Page: https://competition.adesignaward.com/126103
- Media Showcase: https://www.designnewsroom.com/!126103
- Laureate Profile: https://designers.org/d/309721
- Further Information from the Laureate: https://www.gwp-architects.com/index.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 37 Interactive Entertainment HQ Highrise Building
- Function
- Highrise Building
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Dark Slate Blue, Dark Slate Gray, Steel Blue, Cadet Blue and Dark Gray
- Images
- 5
- Client
- 37 Interactive Entertainment
The Recognition
- Laureate
- Guowei Zhang
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126103
Credits
- Team
- Ping Wang and Luoxu Hua
- Image Credits
- GWP Architects
Design Details
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate. It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity
- Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator. 37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.
- Realization and Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Operation and Interaction
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Project Duration and Location
- Desiged in July 2020 China
- Specifications
- Size of unit or building:88974㎡ Project size:6427㎡
- Keywords
- High-rise, Office, Headquarter, Mix-used
