Press Release
Artbird Packaging by Zhangyong Hou Wins the Silver A' Design Award in Packaging Design
Zhangyong Hou honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Artbird Packaging by Zhangyong Hou, designed for Artbird, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Artbird Packaging
Artbird is a packaging series for handmade essential oil soap. Each soap is made with essential oils from different flowers, so every bar shows a different pattern. The outer box is cut with a vase shape, and the soap is seen through the opening. Each box uses a different vase shape, so every package is unique. The box is made of special paper with a strong texture. Decoration is kept to a minimum in order to show the natural color of the paper and the pattern of the soap. The design conveys the value of handmade work.
About Zhangyong Hou
He is a studio that attaches great importance to creativity and quality, with packaging design as its main business direction. He regards himself as a design craftsman and meticulously creates every client's entrustment. I hope every idea can create business value for customers and get the recognition and approval of the public.His studio gives every work a symbol, which is their core competitiveness, because they know that only giving a symbol to a commodity can be remembered by consumers, so they are also called symbol experts. They create a well-known symbol for many enterprises and are highly trusted by them.
Award Record
This recognition makes Zhangyong Hou a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/126154
- A' Design Award Page: https://competition.adesignaward.com/126154
- Media Showcase: https://www.designnewsroom.com/!126154
- Laureate Profile: https://designers.org/d/254420
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Artbird Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Lavender, Light Slate Gray, Gray and Dark Turquoise
- Images
- 5
- Client
- Artbird
The Recognition
- Laureate
- Zhangyong Hou
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126154
Credits
- Image Credits
- #1#2#3#4#5 Creator Zhangyong Hou
Design Details
- Unique Properties
- This is a series of hand-made essential oil soap packaging. The soap is hand-made from essential oil from different flowers, so the patterns of each soap are different. Based on this feature of the product, the designer hollowed out different vase patterns on the outer box, and put them into the soap packaging box, there are beautiful vases, and each vase pattern is different, Every product is unique. It's wonderful for the people who buy it.
- Inspiration
- Artists extract essential oil from flowers and pour essential oil and different materials into containers to make them. The gorgeous colors are like the sunset in the sky. The soaps made in this way are unique. Bathing with essential oil and soap, your skin looks like a porcelain vase. Why not cut out different vase shapes on the outer package! Each package is a beautiful work of art, and each vase design is different.
- Research
- Handmade products are different from large industrial products in its uniqueness. Each product is different, and each product has its own unique story. It is like a work of art, condensing the efforts of craftsmen. In order to convey these ideas, the designer combines the soap and the same handmade vase together, so that no soap can bloom charming patterns.
- Challenge
- The most difficult part is how to make consumers treat it differently from traditional industrial products and find out the charm of pure handmade products. This is a challenge and also interesting. In the end, they found a solution, cutting different vase shapes on the box, making each product different.
- Realization and Technology
- The special paper with strong texture is selected as the outer package, and various vase shapes are cut out on the box at the same time. Did not do too much decorative patterns, retain the product's own characteristics and the primary color of special paper.
- Operation and Interaction
- Each package presents different patterns, which is the charm of handmade products
- Project Duration and Location
- It will be launched in Dalian in January 2021 and completed in Dalian in February 2021
- Specifications
- Net content 235g,length115mm,width75mm,height22mm
- Keywords
- Soap packaging, packaging design, Limited packaging, essential oil soap
