Press Release
Doaba Dhaba Sustainable Food Packaging by Akkshit Khattar Is Granted the Bronze A' Design Award in Sustainable Products, Projects and Green Design
Akkshit Khattar acknowledged for sustainable products, projects and green design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Sustainable Products, Projects and Green Design category for Doaba Dhaba Sustainable Food Packaging by Akkshit Khattar. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Doaba Dhaba Sustainable Food Packaging
Doaba Dhaba is a sustainable food packaging system designed for a cloud kitchen in India. Main dishes are packed in handis, clay pots handcrafted by local artisans, closed with a clay lid and a label tied around the neck. Flatbreads such as rotis and naans are wrapped in freshly cut banana leaves tied with jute thread. Both items are then placed in a bag made of recycled paper. The materials are biodegradable and replace single-use plastic. Deliveries are made by electric vehicles to reduce the carbon footprint.
Award Record
Akkshit Khattar is a winner of 1 A' Design Award, including this recognition.
About the A' Sustainable Products, Projects and Green Design Award
The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Entries typically include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. Awarded sustainable product designs are published at https://designers.org/design-category/sustainable-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/126449
- A' Design Award Page: https://competition.adesignaward.com/126449
- Media Showcase: https://www.designnewsroom.com/!126449
- Laureate Profile: https://designers.org/d/237724
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Doaba Dhaba Sustainable Food Packaging
- Function
- Sustainable Food Packaging
- Category
- Sustainable Products, Projects and Green Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- Black, Saddle Brown, Sienna and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Akkshit Khattar
- Country
- India
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126449
Design Details
- Unique Properties
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Research
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions. I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
- Challenge
- There were two major challenges during the design process. The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity. The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
- Realization and Technology
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Operation and Interaction
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
- Project Duration and Location
- The Project started in February 2021 and finished in April 2021 in India. The brand was launched in April 2021
- Specifications
- 2000ml Pot - D:180mm by H:125mm 1000ml Pot - D:155mm by H:105mm 500ml Pot - D:110mm by H:95mm 250ml Pot - D:90mm by H:80mm Banana leaf packaging is flexible and depends on the number and thickness of the bread. 100ml- 5cm*6.5cm
- Keywords
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
