Press Release
Masoud Serati Nouri Is Honored with the Bronze A' Design Award for Essence Earring in Jewelry Design
Masoud Serati Nouri acknowledged for jewelry design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Essence Earring by Masoud Serati Nouri, designed for Gemod’art, has been granted the Bronze A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Essence Earring
Essence is an earring inspired by human connection before and after the coronavirus pandemic. The main form is spherical, and lines move across the surface and intersect. These lines enclose a semi-hidden white pearl, which stands for the essence of life. The lines then end in small pearls of a contrasting dark color, a reference to social distance. A separate pendant, 20 mm long, hangs below the sphere. The design was modeled with software, produced by 3D printing and direct casting, and the pearls are set by hand.
About Masoud Serati Nouri
He is a designer with a degree in architecture and jewelry design, and the reason for his importance is to have a new look at design, which is to introduce new technologies in jewelry design, as well as to pay attention to high human values. His achievements as a novice jewelry designer who has been in this field for about three years are winning competitions in the first year of participating as well as researching new technologies. According to human values, he tries to help humanity and tries to value the message of peace and love to the world. Seeing peace and love between human beings is the best thing that is interesting to him.
Award Record
Masoud Serati Nouri is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/126471
- A' Design Award Page: https://competition.adesignaward.com/126471
- Media Showcase: https://www.designnewsroom.com/!126471
- Laureate Profile: https://designers.org/d/310252
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Essence Earring
- Function
- Earring
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Olive Green, Dim Gray, Gray, Saddle Brown and Rosy Brown
- Images
- 5
- Client
- Gemod’art
The Recognition
- Laureate
- Masoud Serati Nouri
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126471
Credits
- Image Credits
- Illustrator, Pouya Hosseinzadeh, Render, 2021
Design Details
- Unique Properties
- The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
- Inspiration
- The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
- Research
- The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
- Challenge
- The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
- Realization and Technology
- This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
- Operation and Interaction
- The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
- Project Duration and Location
- The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
- Specifications
- The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
- Keywords
- corona virus, earrings, life, human connections, social distancing
