Press Release
Golden A' Design Award in Interior Space and Exhibition Design Goes to Poly Conghua Sales Center by 10 Degrees Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes 10 Degrees Design for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Poly Conghua Sales Center by 10 Degrees Design has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Poly Conghua Sales Center
Poly Conghua is a sales center located in a suburban district of Guangzhou. The interior covers 1013 square meters. The design is based on the litchi, a local fruit of Conghua, and on the triangular elements of the site and its buildings. A large litchi art installation marks the entrance and leads visitors into the space. Further installations, structures and furnishings continue the same theme. Materials include plated metal, resin, leather, marble and acrylic fibers. The aim is to join local culture with modern interior design.
About 10 Degrees Design
10 degrees design, founded in Guangzhou in 2009, has a team of 60 people and 30 designers. As a creative design company with space as the carrier, it has accumulated more than ten years of professional experience and cooperates with real estate and private customers. To face life and explore from the perspective of "I": provide customers with diversified and forward-looking design comprehensive services such as planning / design / furnishings of residential, commercial and office space, as well as mature domestic and foreign home product development / customization / procurement systems, as well as art consulting / collection and other service systems.
Award Record
10 Degrees Design is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/126931
- A' Design Award Page: https://competition.adesignaward.com/126931
- Media Showcase: https://www.designnewsroom.com/!126931
- Laureate Profile: https://designers.org/d/309872
- Further Information from the Laureate: http://5l8.cn/gRzzr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Poly Conghua Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Dim Gray, Dark Slate Gray and Black
- Images
- 5
The Recognition
- Laureate
- 10 Degrees Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #126931
Credits
- Image Credits
- 10 Degrees Design
Design Details
- Unique Properties
- For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
- Inspiration
- As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
- Research
- The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
- Challenge
- Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
- Realization and Technology
- decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
- Operation and Interaction
- The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
- Project Duration and Location
- Guangzhou, May 2019.
- Keywords
- Sales Center, Business, exhibition, office
