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DesignNewswire · COMO, Italy ·

Olympic Sun Illustrated Book by Mostafa Abdelmawla Is Granted the Golden A' Design Award in Graphics, Illustration and Visual Communication Design

Mostafa Abdelmawla honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Olympic Sun Illustrated Book by Mostafa Abdelmawla, designed for MO Studio, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Olympic Sun Illustrated Book

A fully illustrated book about a trip to the Olympic Games in Tokyo 2021. Where a young boy, and his mother, visit the arena and fall in love with the variety of sports it offers and is blown away by all the inspirational athletic performances. At the end of the event, he leaves with happy memories and lessons that will help guide him to a better future full of achievements and put him on the path to success. The book features some of the most memorable athletes in the history of the Olympic games, using vibrant and dynamic illustrations in a playful and eye-candy coloring style.

About Mostafa Abdelmawla

An award-winning Creative Director and Illustrator, with a decade of successful experience in advertising, branding, and illustration. Has worked with a few Fortune 500 companies, and was involved in 360 campaigns and branding projects for global clients like McDonald’s, Coke, Pepsi, Nestle, Miller Coors, Quaker, Gillette, Chevron, Corona, Victoria, Modelo... and more.

Award Record

With this recognition, Mostafa Abdelmawla is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Olympic Sun Illustrated Book
Function
Illustrated Book
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Light Coral, Indian Red, Dark Khaki, Maroon and Dark Red
Images
5
Client
MO Studio

The Recognition

Laureate
Mostafa Abdelmawla
Country
United States of America
Recognition
Golden A' Design Award
Edition
2021 - 2022
Design ID
#127499

Credits

Image Credits
Author Odetta A. Fraser

Design Details

Unique Properties
A fully illustrated book about the Olympic Games in Tokyo, 2021. This book is featuring vibrant and dimensional illustrations, that focus on successive phases of movement of Olympic athletes showing excellence, persistence, and passion.
Inspiration
Inspired by real figures from the history of the Olympic Games. The illustrator tried to capture some of their iconic moments and inspirational techniques throughout their career in the Olympic Games, and show them as heroes as they are for the younger generations. They are all proof that strength comes from within and it conquers any obstacle, pain, and injustice.
Research
Since the illustrator was inspired by real iconic figures from the Olympic Games, qualitative research was conducted in the form of data collection about famous Olympians like Florence Griffith, Usain Bolt, and Farida Osman, to study the anatomy of their movements and try to commemorate some of their career highlights. Mood boards were then created to help tell the story guided by the script. The outcome was vivid illustrations powered by an energetic color palette and unique perspectives.
Challenge
The creative challenge was to capture these inspirational moments of some of the best Olympic athletes achieving their goals in a visually interesting way, by using fresh drawing angles and different perspectives in the style of illustration, and focusing on the energetic movement of athletes, while applying that to the overall art direction with a vibrant gradient color palette.
Realization and Technology
Sketches were made using pencil, then scanned and illustrated using Adobe Illustrator.
Operation and Interaction
The layout of the book is designed to be friendly and approachable to children, where most of the illustrations are connected throughout the pages, while others are spread on double folded pages, which makes the dynamic illustrations and vivid color palette even more engaging and encouraging more interaction with the story.
Project Duration and Location
The project started in September 2019 and finished in July 2020. The publishing date was pushed to July 2021 because of COVID-19 and the delay it caused to the Olympic games.
Specifications
The book is available in different sizes, but the standard version is Width 8.5" in x Height 8.5" in.
Keywords
book, children's book, sports, olympics, swimming, football, running, soccer, tokyo, olympic games, illustration

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