Press Release
Sara Kele Receives the Silver A' Design Award for Tangens Furniture Collection in Office Furniture Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Sara Kele for office furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Tangens Furniture Collection by Sara Kele, designed for Sarakele Studio, has been granted the Silver A' Design Award in the Office Furniture Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Tangens Furniture Collection
Tangens is an office furniture system that was developed with the rapidly changing work environments and today's circumstances in mind. The aim was to merge the comfort of home offices with the modularity required for modern, agile, and sustainable workspaces. The design was inspired by a focus on the value of human relationships. The metaphor of embracing also appears on the objects themselves. The curved tubular frame recalls the graphic Bauhaus world, and sustainable materials show reverence for the power of nature.
Award Record
With this recognition, Sara Kele is a winner of 1 A' Design Award.
About the A' Office Furniture Design Award
The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Typical entries include desks, chairs, file cabinets, conference tables, cubicles and workstations. The awarded office furniture designs are published at https://designers.org/design-category/office-furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/128585
- A' Design Award Page: https://competition.adesignaward.com/128585
- Media Showcase: https://www.designnewsroom.com/!128585
- Laureate Profile: https://designers.org/d/313234
- Further Information from the Laureate: https://www.sarakele.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Tangens Furniture Collection
- Function
- Furniture Collection
- Category
- Office Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Business
- Colors
- Gray, Sienna, Tan, Dim Gray and Rosy Brown
- Images
- 5
- Client
- Sarakele Studio
The Recognition
- Laureate
- Sara Kele
- Country
- Hungary
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #128585
Credits
- Image Credits
- HFDA, Milan Racmolnar; Janos Kmetyko
Design Details
- Unique Properties
- Tangens is an office furniture system born out of today’s circumstances and rapidly changing work environments. Our goal is to combine the comfort of a home office with the modularity required for the contemporary agile workspace with a sustainable approach.
- Inspiration
- The Tangens furniture product range embraces the value of human relationships. Tangens: touch and togetherness. We arrived at the tangible structure of the furniture by delving deep into the metaphors of embracing and touching. This motif is also apparent on the objects themselves. The curved tubular frame wrapping around shows a respect for tradition, recalling the graphic Bauhaus world. The use of sustainable materials shows reverence for the future, a homage to the power of nature.
- Research
- The aim of the research was efficiency in relation to space arrangement in agile offices. Analysing studies, personal interviews and on location observations were the mainly used methods. According the results the aim of the project was to leave freedom of choice to the customer, maximising variability. Conducted personal testing of organic or recycled upholstery. Collaboration with Materi’O Library the team searched for alternatives to PU foams. As a result the design was focused on traditional (pre-artificial) materials and layering techniques with recycled layers.
- Challenge
- Intensively searching for PU foam substitutions, the studio found many great technologies, such as algae-based granulate made foam. But each one turned out to be only available for different areas (eg. shoesole) or not ready for industrial usage. Finally, the team returned to old traditional solutions, such as wavespring and wood-base framing for the recycled foam. A second challenge was to find a partner holding similar values for the upholstery fabric, which eventually was found in a Swiss weaving mill.
- Realization and Technology
- Quality, durability, sustainability were key factors during manufacturing, while the ability to be disassembled to parts was important during design for facilitating future repairs. Inside the seating surfaces is a durable wave spring load-bearing held by sintered steel pipes, which are carried out on a modern automated line that recycles the powder coating excess. We use highly resistant fabrics made of recycled plastic and woven wool. The fillers also include recycled felt and ground materials.
- Operation and Interaction
- Tangens the ideal equipment for an agile workspace. The collection includes seating and storage furniture, tables, and room dividers. Not only do the elements match in style, through easy combination opportunities provides a solution for every aspect of office life: from isolated thinking through confidential discussions to group work. Being in the office means sitting. That is why we focus on this area exactly. The hard surfaces, the slightly elevated seating level facilitates concentration.
- Project Duration and Location
- The project was created from September 2020 to February 2021 in Budapest and Tata cities in Hungary, within the framework of Hungarian Fashion & Design Agency's DesignLAB incubator program - which aim is to connect manufacturers with designers in product development processes. The project was exhibited in Maison&Objet in Paris, Downtown Dubai in Dubai and S/ALON in Budapest. And won the Red Dot Best of the Best Award in Design Concept Category, got Special Mention in Furniture Systems category of the A+Product Awards, was Finalist in the Flexible Design category of the A+Product Award, won Big See Product Design Award and Good Design® Award.
- Specifications
- Armchair: 800 / 930 x 800 x 430 / 730 / 1300 mm Armchair with storage table: 1140 x 800 x 430 / 730 / 1300 mm Sofa: 1600/ 1730 x 800 x 730 / 1300 mm Small tables: 800 x 360 x 410 mm, 440 x 360 x 660 mm, 440 x 360 x 750 mm Desk: 1400 x 750 x 760 mm Storage box: 800 x 430 / 750 x 320 mm Shelf: 800 x 300 x 340 / 430 mm Divider: 800 x 320 x 1500 mm, 640 x 320 x 1800 mm
- Keywords
- furniture design, home office, sustainable design, modular, agile, product design, sustainable materials
