Press Release
The Wine Barrel Classic Packaging by Antonia Skaraki Receives the A' Design Award in Packaging Design
Antonia Skaraki recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that The Wine Barrel Classic Packaging by Antonia Skaraki, designed for The Wine Barrel, has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding The Wine Barrel Classic Packaging
Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.
About Antonia Skaraki
AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.
Award Record
With this recognition, Antonia Skaraki is a winner of 11 A' Design Awards. The awards span the editions from 2016 - 2017 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/129344
- A' Design Award Page: https://competition.adesignaward.com/129344
- Media Showcase: https://www.designnewsroom.com/!129344
- Laureate Profile: https://designers.org/d/152711
- Further Information from the Laureate: http://www.antoniaskaraki.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Wine Barrel Classic Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Sienna, Saddle Brown, Dark Slate Gray and Dark Olive Green
- Images
- 5
- Client
- The Wine Barrel
The Recognition
- Laureate
- Antonia Skaraki
- Country
- Greece
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #129344
Credits
- Team
- Andreas Deskas
Design Details
- Unique Properties
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context. A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
- Inspiration
- TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
- Research
- Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
- Challenge
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
- Realization and Technology
- TheWineBarrel was made out of cardboard and it’s easily recycleable.
- Operation and Interaction
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- Project Duration and Location
- The Project Started in October 2020 in Athens and is still ongoing.
- Specifications
- Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
- Keywords
- Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
