Press Release
Linnikov Agency Is Honored with the Silver A' Design Award for Iguana Energy Drink Packaging in Packaging Design
Linnikov Agency honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Iguana Energy Drink Packaging by Linnikov Agency, designed for Iguana, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Iguana Energy Drink Packaging
Iguana is a packaging design for an energy drink sold in aluminum cans. The can surface imitates the skin of an iguana, with a scale texture and scratch marks that suggest strength and energy. Each flavor is identified by a different skin color. The original flavor uses green, the tropical fruit flavor uses orange and gold, and the red berries flavor uses red. The typography follows the form of the scratches, and the black and white contrast keeps the name clear. The design is printed on aluminum, which is then shaped into a can.
About Linnikov Agency
Achieve ambitions! this is our mission. The client comes to us for the realization of his ambition of his dream. And we take into work only that sphere which, from our point of view, contributes to evolution. For example, healthy eating, sports, development, study. The agency provides a full range of branding services from brand platform to visualization. We also make websites from design to programming. We do not stand still, we are always developing, we try to keep up with the times.
Award Record
With this recognition, Linnikov Agency is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/129832
- A' Design Award Page: https://competition.adesignaward.com/129832
- Media Showcase: https://www.designnewsroom.com/!129832
- Laureate Profile: https://designers.org/d/315301
- Further Information from the Laureate: https://linnikov.agency/en/portfolio/iguana/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Iguana Energy Drink Packaging
- Function
- Energy Drink Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Green, Dark Slate Gray and Dark Olive Green
- Images
- 5
- Client
- Iguana
The Recognition
- Laureate
- Linnikov Agency
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #129832
Credits
- Team
- Lynnyk Dmytro and Alexey Avduevsky
Design Details
- Unique Properties
- Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
- Inspiration
- The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
- Research
- The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well.
- Challenge
- It was necessary to model an iguana and pick up the skin.
- Realization and Technology
- Designs are printed on the aluminum and then crafted into a can
- Operation and Interaction
- Custom design will make the product stand out on the shelf.
- Project Duration and Location
- The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
- Specifications
- оriginal Classic taste of invigorating energy tropical fruits Bright fruity taste with notes of citrus, designed to awaken your fire. red berries Perfect charge of berry energy
- Keywords
- iguana, Energy drinks, can, Leather, scratches
