Press Release
Shenzhen Hongrui Biological Technology Co., Ltd. Is Honored with the Bronze A' Design Award for RedDog Adult Pet Food Packaging in Packaging Design
Shenzhen Hongrui Biological Technology Co., Ltd. honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ RedDog Adult Pet Food Packaging by Shenzhen Hongrui Biological Technology Co., Ltd. has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About RedDog Adult Pet Food Packaging
RedDog Adult Pet Food is a packaging design for a new nutritional formula staple food for cats and dogs. The visual center of the package carries the Roman numeral 1, which stands for new content and a new start. Simplified animal images show whether the food is suitable for cats or for dogs. A strong contrast of color tones improves visual recognition. The package is an octagonal sealed PET doypack with a sealing brace, so the pack can be opened repeatedly and kept closed. The design aims to strengthen brand recognition and to show product quality.
About Shenzhen Hongrui Biological Technology Co., Ltd.
"New generation and new standard" is the core concept of RedDog's new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high-quality foundation for the healthy diet of cats and dogs.
Award Record
With this recognition, Shenzhen Hongrui Biological Technology Co., Ltd. is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/130557
- A' Design Award Page: https://competition.adesignaward.com/130557
- Media Showcase: https://www.designnewsroom.com/!130557
- Laureate Profile: https://designers.org/d/316891
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- RedDog Adult Pet Food Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Firebrick, Black, Brown, Chocolate and Maroon
- Images
- 5
The Recognition
- Laureate
- Shenzhen Hongrui Biological Technology Co., Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130557
Design Details
- Unique Properties
- It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
- Inspiration
- Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.
- Research
- New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
- Challenge
- The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
- Realization and Technology
- The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
- Operation and Interaction
- Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.
- Project Duration and Location
- The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
- Specifications
- 95*130*40mm 60*90*25mm
- Keywords
- Food packaging, Image identification
