Press Release
Drunk Bartender Packaging Concept by Bakhtiyar Baimurzayev Receives the Silver A' Design Award in Packaging Design
Bakhtiyar Baimurzayev recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Drunk Bartender Packaging Concept by Bakhtiyar Baimurzayev. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Drunk Bartender Packaging Concept
Drunk Bartender is a packaging design for a series of classic alcoholic cocktails. The design is applied to a standard tin can with a volume of 330 millilitres. Each can presents the name of a classic cocktail in a literal way, through comical graphic illustrations. The graphic elements are intended to help the cans stand out on the shelf and attract the attention of buyers. Many designs for classic drinks look plain and similar, so a modern visual language was chosen. Drunk Bartender shows that classic drinks can also be presented in a modern style.
About Bakhtiyar Baimurzayev
Bakhtiyar Baimurzayev is an individual designer from Kazakhstan. He has been working as a graphic designer for more than 15 years and has created more than 100 packaging, label and product designs which are being produced in 14 countries. He is a creative professional with the passion for design and the skills to deliver a wide range of creative solutions for the people.
Award Record
With this recognition, Bakhtiyar Baimurzayev is a winner of 2 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131108
- A' Design Award Page: https://competition.adesignaward.com/131108
- Media Showcase: https://www.designnewsroom.com/!131108
- Laureate Profile: https://designers.org/d/310968
- Further Information from the Laureate: https://www.behance.net/gallery/128265127/Drunk-Bartender-Co
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Drunk Bartender Packaging Concept
- Function
- Packaging Concept
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Light Gray, Silver, Dark Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Bakhtiyar Baimurzayev
- Country
- Kazakhstan
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131108
Credits
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
Design Details
- Unique Properties
- The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
- Inspiration
- Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
- Research
- The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
- Challenge
- The main challenge was to present classic in the modern way that would be attractive for the consumers.
- Realization and Technology
- It is a standard tin can.
- Operation and Interaction
- Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
- Project Duration and Location
- August, 2020 Location: Kazakhstan
- Keywords
- packaging design, can, professional, cocktails
