Press Release
Golden A' Design Award in Education, Teaching Aid and Training Content Design Goes to Science is O2 School Textbooks by Jaehun Kim
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Jaehun Kim of Visang for education, teaching aid and training content design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Education, Teaching Aid and Training Content Design category for Science is O2 School Textbooks by Jaehun Kim of Visang. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Science is O2 School Textbooks
Science is O2 is a series of school science textbooks for elementary, middle and high school students. Each cover carries a key-shaped QR code that links to textbook information, promotions and science videos. Further QR codes are placed next to the main elements inside the books, giving access to experiment videos and extra questions. Matte coating, epoxy graphics and glossy finishes create a vivid, semi three-dimensional effect. The corners are rounded for safer handling, and the digital links extend learning beyond the printed page.
About Jaehun Kim
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only.
About Visang
With the independent spirit of seeing the ordinary in different perspective, VISANG creates the new global educational culture.
Award Record
Jaehun Kim of Visang is a winner of 15 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Education, Teaching Aid and Training Content Design Award
The A' Education Design Award is an international competition recognizing good education products and projects by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to education designers, teaching aid designers, training content creators and curriculum developers from all countries. Typical entries include textbooks, e-learning platforms, educational games, training manuals, instructional videos and interactive whiteboards. The awarded education designs are published at https://designers.org/design-category/education
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131223
- A' Design Award Page: https://competition.adesignaward.com/131223
- Media Showcase: https://www.designnewsroom.com/!131223
- Laureate Profile: https://designers.org/d/228780
- Further Information from the Laureate: http://book.visang.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Science is O2 School Textbooks
- Function
- School Textbooks
- Category
- Education, Teaching Aid and Training Content Design
- Discipline
- Service Design
- Industry
- Education
- Colors
- Dark Slate Blue, Ghost White, Light Slate Gray, Light Gray and Chocolate
- Images
- 5
The Recognition
- Laureate
- Jaehun Kim
- Country
- Republic of Korea
- Brand
- Visang
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131223
Credits
- Team
- PARK, KWANGSU, MYUNG, SUJIN, LIM, SEHEE, CHOI, LIBIN and KIM, MINJOO
- Image Credits
- Visang Creative Design Lab, 20121
Design Details
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment. Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.” To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
- Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Realization and Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Operation and Interaction
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Project Duration and Location
- Launched in Korea in September 2021
- Specifications
- Elementary school textbook 220 x 300 Middle school, high school, advanced textbooks 210 x 297. Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity. Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
- Keywords
- workbook, science, O2, QR Code
