Press Release
The Sound of Poetry Key Visual by Chih-Hsi Chen Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Chih-Hsi Chen honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ The Sound of Poetry Key Visual by Chih-Hsi Chen has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding The Sound of Poetry Key Visual
The Sound of Poetry is a key visual designed for a campaign with two parts: a poetry theater exploring voice and a workshop series on science fiction and the universe. The key visual takes the form of audio tracks, as seen on computer screens. Natural elements such as flames, leaves and corals are distorted into wave shapes, creating an exotic and surreal effect. The horizontal arrangement echoes the way lines of text are set in a poem. The folding poster is printed on fibrous paper, matted on one side to hold a deep black background, with the title in silver ink.
Award Record
This recognition makes Chih-Hsi Chen a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131359
- A' Design Award Page: https://competition.adesignaward.com/131359
- Media Showcase: https://www.designnewsroom.com/!131359
- Laureate Profile: https://designers.org/d/209810
- Further Information from the Laureate: https://reurl.cc/gzMQa4
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Sound of Poetry Key Visual
- Function
- Key Visual
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Light Gray, Gainsboro, Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Chih-Hsi Chen
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131359
Design Details
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”. In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
- Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Realization and Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right. The title and information block were both printed in special silver color.
- Project Duration and Location
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Specifications
- Folding poster, w297mm x h42mm (A3) Card, w180mm x h75mm
- Keywords
- Poetry, Sound, Wave, Universe, Life
