Press Release
Pepe Lima Receives the Golden A' Design Award for Fly Armchair in Furniture Design
Pepe Lima recognized for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Furniture Design category for Fly Armchair by Pepe Lima, designed for Móveis James. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Fly Armchair
Fly is an armchair designed for indoor spaces. The design is based on studies of deconstructivist composition, so the parts appear separated, as if exploded, while forming a harmonious whole. Rounded edges between the surfaces soften the visual discontinuity. A solid wooden structure inside supports the seat and the backrest and carries the other elements. The structure is covered with foam and fabric, and the parts and the feet are screwed in hidden positions. Two pointed elements under the armrests add strength to the arms and the feet. Fly measures 91 x 73 x 80 cm.
About Pepe Lima
Pepê Lima is a designer graduated by Centro Universitário Belas Artes in São Paulo and has worked in the furniture trade for 15 years. He was a finalist at the Daum France Crystal competition, a winner at the CSN & IPT Ecodesign competition, took part in the development of a Toshiba mini-system and when he was still at university he created the “PP” chaise-longue that was highlighted at Casa Cor Ceará. He specialized himself at Politecnico de Milano in Milan, where he worked with the Studio Incontri developing objects for very important brands such as Alessi and Samsung, he returned to Brazil three years ago, where he started to contribute as a resident designer of Mac Móveis.
Award Record
This recognition makes Pepe Lima a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131645
- A' Design Award Page: https://competition.adesignaward.com/131645
- Media Showcase: https://www.designnewsroom.com/!131645
- Laureate Profile: https://designers.org/d/318091
- Further Information from the Laureate: http://www.pepelima.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fly Armchair
- Function
- Armchair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Sienna, Linen, Dark Salmon, Burly Wood and Rosy Brown
- Images
- 5
- Client
- Móveis James
The Recognition
- Laureate
- Pepe Lima
- Country
- Brazil
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131645
Design Details
- Unique Properties
- The Fly armchair's greatest differentials are its illusorily disconnected parts, which are presented as something "exploded" and which awaken the spectator's reflection: "how can everything be in its proper place without the aid of wooden crosspiece, screws and supports?" The layers play and the paradoxical perception of a product with totally separate elements, but resulting in a harmonious whole, is also one of the attributes that makes Fly different from other products in the same category.
- Inspiration
- Contrary to most creations Fly was not born through a source of material inspiration; it is the result of studies of deconstructivist compositions with the objective of creating a product with disconnected elements but that paradoxically could result in a harmonious object. The focus was to use the "organized-chaos" with a concordance of the radii between the edges that soften the discontinuity and convey the impression of something exploded while fitting together with precision and coherence.
- Challenge
- The main challenge in the Fly Armchair, was to develop methods to assemble all the parts of the product as invisibly and sturdy as possible.
- Realization and Technology
- Due to the absence of crosspieces and other fixation points, the armchair has an elaborate solid wooden structure inside that at the same time accommodates the seat and backrest, it serves as the main structure for the armchair. Such structure is covered with foam and fabric where the other parts and feet are screwed in a hidden and strategic way. After that, the two pointed "under armrests" are attached to the armchair, which besides being aesthetic, play an important function in the structuring and solidity of the armchair feet and arms.
- Operation and Interaction
- Due to the choice of materials, the armchair is a product totally designed for indoor environments and is not suitable for wet and outdoor environments. Extremely humid environments or direct contact with water can damage and warp the plywood. Direct sunlight should be avoided so as not to fade the plywood and fabric. In the case of synthetic leather, overheating can reduce its life cycle.
- Project Duration and Location
- The project started in September 2020 in São Bento do Sul / Brazil and finished in March 2021.
- Keywords
- Furniture, modern, plywood, wood, armchair, exploded, deconstructivism, disconnection, confort
