Press Release
Ziqing Lv Is Honored with the Bronze A' Design Award for Jelly Tea Regimen Service in Meta, Strategic and Service Design
Ziqing Lv honored for meta, strategic and service design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Meta, Strategic and Service Design category for Jelly Tea Regimen Service by Ziqing Lv, designed for Zhejiang University. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Jelly Tea Regimen Service
Jelly Tea is a health service and functional food system for young office workers. The jelly is made from Chinese tea and from plants used as both food and medicine. Six varieties were produced, each with a specific effect and taste. Vending machines allow the products to be obtained quickly, while a mobile mini program offers online purchase and simple games. Users complete weekly tasks, such as daily exercise or early sleeping hours, to unlock further game content and rewards. The aim is to support long-term healthy habits and not only immediate needs.
About Ziqing Lv
She currently living in Hangzhou, Zhejiang, is a graduate student at the School of Software, Zhejiang University, majoring in industrial design engineering. As a continuous creative producer, she pays attention to children and the younger generation, and is committed to providing better design for the society. Her design works involved in the design include the physical interactive product "Superhero in Your Body" as well as the service design "Jelly Tea ".She loves design very much, and design makes her alive.
Award Record
With this recognition, Ziqing Lv is a winner of 2 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Meta, Strategic and Service Design Award
The A' Service Design Award is an international design competition recognizing excellence in service designs by consultancy companies and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to service designers, strategic design consultants, business designers and UX/UI designers from all countries. Entries typically include design strategy, design management, service design, franchising design, strategic design and service blueprints. Awarded service designs are published at https://designers.org/design-category/service
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/132516
- A' Design Award Page: https://competition.adesignaward.com/132516
- Media Showcase: https://www.designnewsroom.com/!132516
- Laureate Profile: https://designers.org/d/316163
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jelly Tea Regimen Service
- Function
- Regimen Service
- Category
- Meta, Strategic and Service Design
- Discipline
- Service Design
- Industry
- Business and Design Industry
- Colors
- Antique White, Dark Cyan, Gold, Dark Red and Orange
- Images
- 5
- Client
- Zhejiang University
The Recognition
- Laureate
- Ziqing Lv
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #132516
Credits
- Team
- Yue Wu, Jiangping Zhou, Can Zhu, Jintao Nie, Qiuning Wu, Ning Zou and Cheng Yao
Design Details
- Unique Properties
- This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
- Inspiration
- There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
- Research
- Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
- Challenge
- The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
- Realization and Technology
- The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
- Operation and Interaction
- Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
- Project Duration and Location
- This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
- Specifications
- 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
- Keywords
- regimen, health, Chinese tea, service design, youth, gamification, functional food
