Chick Coin Motion Graphic Design by Jp Space Studio Receives the Bronze A' Design Award in Movie, Video and Animation Design

Jp Space Studio recognized for movie, video and animation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Chick Coin Motion Graphic Design by Jp Space Studio has been granted the Bronze A' Design Award in the Movie, Video and Animation Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Chick Coin Motion Graphic Design

Chick Coin is an animated advertisement made for a part-time job matching platform for students in Taiwan. The film runs for forty seconds in full high definition at twenty-four frames per second. Two brand characters see the financial difficulties of students shown on a television screen. A magic coin slot then carries the characters into a carefree and cheerful world, and the real world changes as well. The animation combines hand drawing with digital illustration and compositing software. The humorous plot and the visual effects aim to link the brand with young viewers.

About Jp Space Studio

He has been developing a lot of interests in animation and film shooting since he was a child. After graduating from university, he started being a freelancer, working on a piecework basis, and gradually picking up challenges. In 2017, JP SPACE Studio was established. It is dedicated to bringing experts from all fields into a team like a space fleet. Based on this, JP SPACE Studio is committed to vigorously developing Taiwan's image industry, continuing to teach in colleges and universities, cooperating, sharing, and supporting industry rookies, and jointly creating a better and more diverse environment.

Award Record

Jp Space Studio is a winner of 1 A' Design Award, including this recognition.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://designers.org/design-category/movie

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/133031
A' Design Award Page: https://competition.adesignaward.com/133031
Media Showcase: https://www.designnewsroom.com/!133031
Laureate Profile: https://designers.org/d/257009
Further Information from the Laureate: https://www.jpspace.tv/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Chick Coin Motion Graphic Design
Function: Motion Graphic Design
Category: Movie, Video and Animation Design
Discipline: Communication Design
Industry: Entertainment and Arts
Colors: Light Green, Cornflower Blue, Beige, Gold and Medium Aquamarine
Images: 5

The Recognition

Laureate: Jp Space Studio
Country: Taiwan (China)
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #133031

Credits

Team: Director： Chen-Han Chiang, Producer：Sunkaikai, Art Director：Hsuan-Yu Hsu, Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei, Storyboard：Hobei, Graphic Design：Both Li, Lead Motion Design：Hobei, Motion Design：Yi Hsuan, Lin, Lead Cel-Animator：Both Li, Cel-Animator：TJ Wang, kokko lin, Singing：Apay Chi, Ping Hsu and Lyrics：Apay Chi and others
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.

Design Details

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Realization and Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Operation and Interaction: It's a video with no interaction or special operative instructions.
Project Duration and Location: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Specifications: 1920 x 1080px（FHD） / 40s / 24fps
Keywords: Animation, Illustration, Motion, Money, 2D, Advertising