Zaotu Shaofang Liquor Packaging by Bo Gao Is Granted the Bronze A' Design Award in Packaging Design

Bo Gao acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Zaotu Shaofang Liquor Packaging by Bo Gao, designed for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Zaotu Shaofang Liquor Packaging

Zaotu Shaofang is a packaging design for a liquor made with white bentonite, a clay added to the fermentation pit mud. The packaging uses bentonite white as its main color. Mountains, sunlight, clouds, water, trees and birds are combined into a pattern shaped like the Chinese characters for bentonite. The pattern reflects the winemaking environment and the main feature of the product. The box opens from the middle to the left and right, and the inner box moves forward for display. The box is made of special paper with gilding, and the glass bottle is sprayed white with a baked pattern.

About Bo Gao

Designers analyze market trends and trends through their own creative designs, deeply understand the real needs of consumers, make products more in line with target consumer groups, and emotionally resonate with consumers, so that consumers have the urge to buy and help customers solve To solve the problem, let consumers feel better and more humane products.

Award Record

Bo Gao is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/133743
A' Design Award Page: https://competition.adesignaward.com/133743
Media Showcase: https://www.designnewsroom.com/!133743
Laureate Profile: https://designers.org/d/269905

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Zaotu Shaofang Liquor Packaging
Function: Liquor Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Silver, Lavender, Light Gray, Maroon and Crimson
Images: 5
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

The Recognition

Laureate: Bo Gao
Country: China
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #133743

Design Details

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Realization and Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Operation and Interaction: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Project Duration and Location: The work started in July 2019 and was completed in December 2019
Specifications: Packing box size: 145mm X 110mm X H285mm
Keywords: Symbolization, Simplicity, Differentiation