Press Release
Shijian Chuxin Tea Packaging by Longxiang Li Receives the Golden A' Design Award in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Longxiang Li for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Shijian Chuxin Tea Packaging by Longxiang Li, designed for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Shijian Chuxin Tea Packaging
Shijian Chuxin is a packaging design for tea. The design uses illustrations inspired by the ecological tea gardens of Guizhou, frogs, swallows, tea pickers and the Chishui River. The Chinese-style illustrations reflect the ecology of the production area and give the brand a distinct visual language, aimed at younger consumers. The wrapping paper is made of white special paper and printed with the illustrations. The box is finished with laser printing and gold hot stamping, and measures 300 by 120 by 80 millimeters. The box opens easily, and the simple materials suit mass production.
About Longxiang Li
Designers analyze market trends and trends through their own creative designs, deeply understand the real needs of consumers, make products more in line with target consumer groups, and emotionally resonate with consumers, so that consumers have the urge to buy and help customers solve To solve the problem, let consumers feel better and more humane products.
Award Record
This recognition makes Longxiang Li a winner of 4 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/133749
- A' Design Award Page: https://competition.adesignaward.com/133749
- Media Showcase: https://www.designnewsroom.com/!133749
- Laureate Profile: https://designers.org/d/269905
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shijian Chuxin Tea Packaging
- Function
- Tea Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Gainsboro, Silver, Light Slate Gray and Cadet Blue
- Images
- 5
- Client
- Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
The Recognition
- Laureate
- Longxiang Li
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133749
Design Details
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Realization and Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Operation and Interaction
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Project Duration and Location
- The project was launched in July 2020 and completed in October 2020
- Specifications
- Packing box size: 300mm X 120mm X H80mm
- Keywords
- Simple, modern, illustration
