Meng Shenhui Is Honored with the Silver A' Design Award for Cloud Mountain Type Type Design in Graphics, Illustration and Visual Communication Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ Cloud Mountain Type Type Design by Meng Shenhui, designed for Shenzhen Chengmei Culture Communication Co., LTD, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Cloud Mountain Type Type Design

Cloud Mountain Type is a typeface inspired by the cloud and fog mountains of Zhang Jiajie and by ancient Chinese landscape painting. The letterforms combine traditional Chinese cloud and mountain imagery with the structure of the Latin alphabet. Each character is hand drawn and then refined with digital image software, and the typeface can be used at variable sizes. Seen very closely, the details take over and the letter becomes hard to recognize, much as the shape of a mountain cannot be seen from its summit.

About Meng Shenhui

Meng Shenhui, CEO/Art Director of Shenzhen CM Design, doctor of Design, vice Chairman of Shenzhen Graphic Design Association, Guangzhou Academy of Fine Arts associate Professor, graduated from China Central Academy of Fine Arts and University of the Arts Berlin. He was listed in Forbes China U30 elite and Shenzhen high-level talents. His works have won many international design awards such as Red Dot Award, iF Award, A’ Design Award, New York TDC, Pentawards，MUSE Award, IDA, etc. His works have been exhibited in Germany, the United States, the Netherlands, Russia, Slovakia, South Korea, Japan, Beijing, Shenzhen, Shanghai, etc.

Award Record

With this recognition, Meng Shenhui is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/135379
• A' Design Award Page: https://competition.adesignaward.com/135379
• Media Showcase: https://www.designnewsroom.com/!135379
• Laureate Profile: https://designers.org/d/316442
• Further Information from the Laureate: http://urlzs.com/QZMB2

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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